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THE NEW AND UPDATED TIKTOK CREATOR FUND PROGRAM! NOT PAYING WHAT IT SHOULD #tiktok #tiktokvideo
Introduction
Recently, TikTok launched its updated Creator Rewards program, officially ending the beta phase since the 19th of this month. However, many creators, including myself, have been noticing significant discrepancies in earnings, leading to questions about the platform's financial sustainability and whether it has run out of money to support its creators.
As a TikTok user with over 110,000 followers, I experienced an unexpected drop in RPM (revenue per thousand views) during this period. Over the weekend, my videos combined garnered over 4 million views. Despite the high engagement, the payouts from TikTok seemed dismal. For instance, a video with 1.2 million views displayed "qualified views" of the same number, but the RPM reported was down to a mere 1p, resulting in earnings of just £429. Previously, under the old program, this would have netted me around £250 to £300.
In another example, a different video received 1.2 million views, which translated into qualified views of 774, yet again, the earnings were disappointing—just 1p, leading to £391 in earnings. The engagement metrics remained high, with 75,000 likes and a flurry of comments, but despite the success in terms of interactions, the financial return plummeted sharply.
This trend raises serious concerns about the platform's capacity to provide adequate compensation for creators, as evidenced by the steep declines shown in the earnings graphs—visibly dropping off almost instantly, just seconds after posting. It's becoming increasingly evident that something might be amiss with TikTok's financial model or its commitment to supporting content creators. Could TikTok be facing financial challenges, or is the new Creator Rewards program fundamentally flawed?
Keywords
TikTok, Creator Fund, Creator Rewards program, RPM, financial sustainability, earnings, engagement, views, social media, influencers.
FAQ
Q: What is the TikTok Creator Rewards program?
A: The TikTok Creator Rewards program is an initiative by TikTok to compensate creators for their content based on engagement and views.
Q: Why are payouts from TikTok decreasing?
A: Many creators have reported decreased payouts following the update to the Creator Rewards program, with some questioning the program's financial viability.
Q: How does RPM affect a creator's earnings?
A: RPM, or revenue per thousand views, directly impacts how much creators earn. A lower RPM means creators receive less money for their views, even if engagement metrics are high.
Q: Has TikTok run out of money for its creators?
A: While it's unclear if TikTok has run out of money, the substantial drop in payments has led to speculation about its financial sustainability and dedication to supporting creators.
Q: What can creators do if they are unhappy with the payouts?
A: Creators can express their concerns through social media platforms, consider diversifying their income streams, or explore other platforms that offer better compensation structures.