The BEST TikTok Ads Scaling Strategy For Ecommerce

Introduction

As you successfully run your TikTok ads and see promising results, the next step is scaling your campaigns. If you're ready to invest more and maximize your profits, this article outlines a comprehensive TikTok ads scaling strategy that you can implement immediately.

Assessing Your Current Performance

Before diving into scaling, ask yourself the following:

1. Does your ad set have over 50 conversions?

   • An ad set that achieves at least 50 conversions within the last seven days indicates that it has enough data for you to consider scaling.

2. Is your cost per acquisition (CPA) below your target?

   • Set a target CPA based on your breakeven return on ad spend (ROAS). For instance, if your average order value (AOV) is $ 60 and your target ROAS is 3, your target CPA should be $ 20. If your CPA has been under this figure for the last four days, then you are ready to proceed with scaling.

3. Determine your approach to scaling: Aggressive or Conservative?

   • Decide whether you want to scale rapidly or take a slower approach.

Strategies for Scaling

1. Conservative Scaling

If you prefer a conservative approach, consider increasing the budget of your ad set by 50%. For example, if your ad set currently has a budget of $ 100 per day, raise it to $ 150. This allows you to monitor results closely while scaling.

2. Aggressive Scaling

For those who want to scale aggressively, horizontal scaling is the recommended strategy. Vertical scaling—where you repeatedly increase the budget of a single ad set—can lead to diminishing returns and may not be effective beyond a certain price point (around $ 500 per day).

Horizontal Scaling Steps:

• Duplicate the ad set and launch it with a higher budget. This helps spread your risk and analyze different audience segments effectively.
• Optimize your audience targeting by consolidating it, eliminating underperforming segments, and simplifying your approach.

3. Focusing on High-Performing Creatives

In addition to scaling horizontally, consider increasing the budget for ad creatives that have performed exceptionally well. The goal here is to allocate more budget to winning ads to maximize their potential.

You can either:

• Duplicate the ad set and keep only the best-performing ad creative while eliminating others.
• Increase the spend on the existing successful ad set with the best-performing creative.

Experiment with both methods to see which yields better results.

Rinse and Repeat

Once you've successfully implemented scaling strategies, monitor the performance closely. Effective scaling on TikTok mirrors strategies once common on platforms like Facebook but requires a focus on horizontal scaling rather than consolidating budgets.

As a note, many marketers observed a general spending cap on TikTok around $ 20,000 per day, so keep this in mind as you plan your scaling strategy.

Keyword

• TikTok Ads
• Scaling Strategy
• Ecommerce
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Average Order Value (AOV)
• Horizontal Scaling
• Creative Performance

FAQ

1. How many conversions should my ad set have to start scaling?

   • Your ad set should have over 50 conversions within the last seven days.

2. What is a good target CPA for scaling?

   • Determine your target CPA based on your breakeven ROAS. For example, with a $ 60 AOV and a 3x ROAS goal, your target CPA would be $ 20.

3. What is the difference between vertical and horizontal scaling?

   • Vertical scaling involves increasing the budget of a single ad set, while horizontal scaling involves duplicating the ad set and launching new ones with higher budgets.

4. What should I focus on when scaling ads?

   • Focus on high-performing ad creatives by allocating more budget to them and optimizing your audience targeting.

5. What is the spending cap for TikTok ads?

   • Many marketers find that the spending cap on TikTok is around $ 20,000 per day, so it's wise to have that in mind as you scale.