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The BEST Hashtags To Use on TikTok to GO VIRAL INSTANTLY in 2024 (NEW Update)

Introduction

If you're seeing a decrease in your reach on TikTok, it’s likely because the three best hashtag strategies you need to be using have recently changed. On top of that, TikTok just introduced a brand new AI that can guide you on the right hashtags, content, and even trends. In this article, we'll guide you on how to access this AI and break down the best hashtag strategies to improve your reach on TikTok.

The 10-12 Hashtag Strategy

Your first hashtag strategy should include using 10 to 12 hashtags. Not all hashtags are created equally; there are trending hashtags, broad hashtags, and niche-specific hashtags.

  • Niche-Specific Hashtags: These are related to the specific content you're posting. For example, if your content is about cats, use hashtags like #cats or #funnycatvideo.
  • Broad Hashtags: These include general tags like #fyp, #viral, and #trending.
  • Trending Hashtags: These are the fastest-growing hashtags on TikTok. However, use them only if you're participating in a trend; otherwise, TikTok will show your content to the wrong audience, resulting in reduced reach.

Before moving to the next strategies, remember to use broad and niche-specific hashtags for regular posts, and avoid trending hashtags unless participating in the trend.

TikTok AI and Creative Beta Club

To leverage TikTok’s new AI tools:

  1. Join the Creative Beta Club on TikTok.
  2. Access the trending hashtags, songs, and content through the Analytics section in the Trends tab.
  3. For in-depth insights, use the Symphony Assistant, which provides customized suggestions based on your content ideas.

The 1-2 Hashtag Strategy

Next, focus on using 1 to 2 hashtags that are niche-specific. Ensure these hashtags are the largest ones within your niche. To identify these:

  1. Type your content topic in the TikTok search bar.
  2. Check the top hashtags and see which have the most posts and highest engagement.
  3. Prefer trending niche-specific hashtags by analyzing videos with at least 10,000 likes under those hashtags. These videos give you a benchmark for length, sound, and format.

Ranking for Search on TikTok

Ranking for search is crucial as TikTok pushes to rival YouTube, especially for longer content. This opens up new monetizing opportunities for videos over one minute. To rank for search:

  1. Respond to commonly searched questions within your niche.
  2. Use tools like Creator Search Insights or the TikTok AI recommendations to find trending search queries in your niche.

The 4-6 Hashtag Strategy

Finally, utilize 4-6 hashtags per post. This combination should comprise a mix of broad and niche-specific hashtags, excluding trending hashtags unless applicable.

Keywords

  • TikTok Reach
  • Hashtags Strategies
  • Niche-Specific Hashtags
  • Broad Hashtags
  • Trending Hashtags
  • TikTok AI
  • Creative Beta Club
  • Symphony Assistant
  • TikTok Analytics
  • Ranking for Search
  • Long Content TikTok
  • Creator Search Insights

FAQ

Q: What are the best types of hashtags to use on TikTok?

A: Broad and niche-specific hashtags are best for regular posts. Use trending hashtags only if participating in a current trend.

Q: How can I access TikTok's new AI tools?

A: Join the Creative Beta Club on TikTok, where you can access trending hashtags, songs, and detailed analytics.

Q: Why should I focus on one to two hashtags?

A: Using one to two relevant and large niche-specific hashtags helps TikTok identify the right audience for your content.

Q: How does ranking for search on TikTok benefit me?

A: Ranking for search helps in gaining more visibility, especially as TikTok shifts focus to compete with YouTube, encouraging longer content and offering monetization opportunities.

Q: What's the importance of the 4-6 hashtag strategy?

A: A balanced mix of 4-6 hashtags increases reach by combining broad and niche-specific tags, which helps TikTok algorithms show your content to the right audience.

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