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The Best FREE TikTok Ads Course 2024 (Beginner Friendly)

Introduction

Congratulations and welcome to my TikTok Ads Mastery course! This course is designed for experts, intermediates, and beginners. No matter if you're advertising for your brick-and-mortar business, your agencies, your info offers, or, like most of us, our Shopify dropshipping stores, this video will align with you. A lot of things in this course might go against some of the things that you've heard from other current gurus, and that's simply because they don't really do this. We'll be going over all the ethics of scaling and how it's done, testing, and everything you need to know inside of your TikTok ad accounts. Plus, I'll share some bonus content like live scaling, 500k days, and behind-the-line strategies that nobody else is using.

I will reveal one of my most-kept secrets: one of my biggest strategies for scaling that I have never released on YouTube. As we go through this, I will be thinking out loud and explaining all the ideologies behind everything. In some cases, you might have to choose different things and test different things, but at the end of the day, we all have the same goal: scaling TikTok ads while spending the most amount of money, yet keeping conversions and cost per actions (CPAs) as cheap as they can possibly be.

Lastly, I highly recommend you watch all the way through. You can speed it up on your browser if needed, but everything serves a purpose. Every option, every setting. Step one to this is using the link down below to get 30% cash back on all of your TikTok ad spend. Again, the link is down below; you don't want to miss out on that free ad spend when you're testing and scaling your ads.

Now, if you're just starting out, I highly recommend you keep it free with a personal ad account. But if you are looking to scale and are more advanced, if you're spending over $ 50 a day, I do recommend an agency ad account. I've been using these since 2021. Let's cover some of the perks, and this isn't an ad – this is literally showing you what's best and what's not. Agency ad accounts are like having a TSA pre-check for your ad account, ensuring everything is approved with a rep before it goes live, so you don’t get slapped with suspensions.

The main con of a personal ad account is that you’ll get suspended more often, you'll be limited on ad spend, and your business will be limited to geographic targeting. This would be challenging if you aren't in wealthier regions like the US and Canada. In contrast, many people outside the US, everybody in the EU, prefers using agency accounts. Agency accounts provide unlimited ad spend, enabling you to spend tens of thousands of dollars a day without getting limited. Agency ad accounts also offer flexible products and improved KPIs over time.

Testing and Scaling Your TikTok Ads

Personal accounts are easy to set up and free. While the initial ad spend is relatively low, many new advertisers find this beneficial as it offers lower cost per clicks (CPCs) during the first few days to make your ads profitable and keep you on the platform. It is recommended to cycle through personal accounts to reintroduce yourself to the TikTok algorithm. Agency ad accounts, however, allow more flexibility, handling higher spend and geographic diversity, and long-term optimization.

Initially, you should test multiple campaigns, starting with around four advertisements, cycling through different strategies, and continually optimizing your campaigns based on what brings the best conversions at the lowest cost. Using metrics like CPC, CTR (click-through rate), and CPM (cost per mille), you can determine the best-performing strategies.

Ad Creatives

Creating effective ad creatives is essential to making successful ads. Ensure that your ad shows the product, its function, and offers to engage viewers. Your creatives should cater to your audience’s interests and should avoid being gimmicky.

Campaign Setup

For campaign setup:

  1. Use Website Conversions for campaign types.
  2. Set a daily budget.
  3. Ensure to use selected TikTok placements.
  4. Turn off extras like user comments and video downloads.
  5. Focus on broad geographic targets initially, adjusting as needed.

Scaling Your Ad Campaigns

Once you have identified high-performing ad creatives and campaign settings, manage your budgets carefully. Increase gradually and monitor the performance to ensure you stay profitable. For larger businesses, consider using multiple ad accounts and agency services for optimal performance.

Conclusion

This tutorial provides an end-to-end guide on setting up, testing, and scaling TikTok ads effectively, using proven strategies that result in high ROI while maintaining low CPAs and other costs. Consistency, daily monitoring, and iterative improvements are key to success.

Keywords

  • TikTok Ads
  • Shopify Dropshipping
  • Ad Creatives
  • Campaign Setup
  • Scaling Ads
  • CPC
  • CPM
  • CTR
  • Agency Ad Accounts
  • Personal Ad Accounts

FAQ

Q: What is a TikTok ad account? A: A TikTok ad account is used to create, manage, and optimize advertising campaigns on the TikTok platform.

Q: Should I start with a personal or agency ad account? A: If you're just starting out, it's recommended to use a personal ad account. If you plan to scale and are spending over $ 50 a day, an agency ad account is more beneficial.

Q: What are the main differences between personal and agency ad accounts? A: Personal ad accounts are easier to set up and free, but more prone to suspensions and ad spend limits. Agency ad accounts offer unlimited spending, dedicated support, and better geographic targeting.

Q: How do I optimize my TikTok ads? A: Optimize your ads by continuously monitoring key metrics like CPC, CTR, and CPM. Test different ad settings and creatives regularly to find what works best.

Q: What are the best practices for creating TikTok ad creatives? A: Focus on showing the product, its function, and offer clearly. Make sure the content appeals to your target audience without being too gimmicky.

Q: How do I scale my TikTok ad campaigns? A: Gradually increase your ad spend, monitor performance, and make data-driven adjustments. For larger budgets, consider using multiple ad accounts and agency services.

Q: What is a CBO? A: Campaign Budget Optimization (CBO) is a setting that allows TikTok to optimize budget distribution across different ad groups within a campaign.

Q: How important are KPIs in managing TikTok ads? A: KPIs like CPC, CTR, and CPM are crucial in evaluating ad performance and making informed decisions to improve campaigns.

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