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The Best FREE TikTok Ads Course 2024 (Beginner Friendly)

Introduction

Congratulations and welcome to my TikTok Ads Mastery Course! This course is designed for beginners, intermediates, and experts alike. Whether you're advertising for a brick-and-mortar business, an agency, an info offer, or like most of us, a Shopify dropshipping store, this course will align with you. In fact, some of my strategies might go against what you've heard from other current gurus, and that's simply because they don't really do this. We're going over all the ethics of scaling, testing, and everything you need to know inside your TikTok ad accounts, even some bonus insights like live scaling, behind-the-line strategies, and more. I will also be revealing one of my most significant strategies for scaling that I've never released on YouTube.

Introduction to TikTok Ads Accounts

  • Link for 30% Cashback: Use the link below to get 30% cashback on all of your TikTok ad spend. Recommended for testing and scaling your ads.
  • Personal vs. Agency Ad Accounts:
    • Personal Ad Account: If you're just starting out, a personal ad account (free) is recommended.
    • Agency Ad Account: Advise for advanced users spending over $ 50 a day as they offer whitelisted ad accounts. They help prevent ad suspensions, offer unlimited ad spend, and targeting beyond your geographical limits.

TikTok Ads Manager Basics

  • Campaign Structure: Think of the TikTok Ads Manager as folders. You'll have your campaign, then ad groups (targeting settings), and within the ad groups, your individual ads.
  • Personal vs. Agency Accounts Configuration:
    • Agency: Unlimited ad spending, pixel optimization, higher support levels, improved KPIs, and assistance from TikTok reps.
    • Personal: Starting budget constraints, limited targeting options, lower spend limits, and higher suspension risks.

Pixel Setup

  • Pixel Cloaking: Recreating new pixels frequently, not connecting them to your store, can give you a 'new' advertiser advantage, resulting in lower CPC initially.

Creating Effective TikTok Creatives

  • Product, Function, Offer: Each creative should showcase the product, illustrate its function, and state the offer clearly.
  • Copying Creatives: Use tools like SnapTik to download creatives without watermarks.
  • UGC Teams & In-House Creatives: Scale your creativity by hiring UGC (User-Generated Content) teams for more engaging ads.

Launching the Ads

  • CBO (Campaign Budget Optimization) Strategy: Used for testing to see if your site and product offer can make money.
  • Day Parting: Set ads to run from 11:00 AM to 11:00 PM to ensure higher engagement.
  • Payment Methods: Ensure to add a payment method in the TikTok Ads Manager to avoid interruptions in ad running.

Campaign Setup Per Step

  1. Campaign Name: Test CBO.
  2. Budget: Set to $ 50/day initially.
  3. Pixel Configuration: Use TikTok's Shopify integration for easy pixel setup.
  4. Targeting: United States and Canada, age 18-55+.
  5. Ad Creation: Use four unique TikTok ad creatives.

Scaling Campaigns

  • Agency and Personal Account Differences in Scaling: Agency accounts recommended for higher and more stable scaling. Personal accounts offer new advertiser bonuses.
  • Optimized Budget Allocation: Structured to ensure ad spends yield the highest profitability.

Behind the Line Strategies

  • Big CBO and AVO Scaling: Create multiple ad groups with set budgets, review the performance, and surf budgets for scaling while maintaining profitability.
  • CPC, CPM, CTR Metrics: Identify and leverage metrics for continuous optimization and improved results.
  • Inline Adjustments: Manual adjustments based on ad performance for constant optimization.

Bonus: 500K Day Strategy

  • Real-World Case Study: A breakdown of reaching over $ 500,000 in sales by leveraging structured ad campaigns, initiate checkout events rather than common complete payment events, and analyzing campaign setups for maximum performance.

Keywords

  • TikTok Ads
  • Scaling Strategies
  • Agency Ad Account
  • Personal Ad Account
  • Pixel Optimization
  • ad CPI
  • ad CPC
  • ad CTR
  • Campaign Budget Optimization (CBO)
  • AVO Scaling

FAQ

  1. What is the difference between a personal and an agency ad account?

    • A personal ad account is free, suitable for beginners. An agency ad account is for advanced users, offering features like whitelisting, higher ad spending limits, and better targeting versatility.

  2. How do I optimize my TikTok ads for lower costs?

    • Frequent recreation of ad pixels (pixel cloaking) and using multiple ad creatives to leverage TikTok's creative optimization algorithm can help lower ad costs.

  3. What metrics should I monitor for TikTok ad performance?

    • Key metrics are CPC (Cost Per Click), CPM (Cost Per Mille), and CTR (Click Through Rate). These metrics help identify the performance and profitability of your campaigns.

  4. What time should I run my TikTok ads?

    • Ads should run from 11:00 AM to 11:00 PM, as this tends to be the peak time for user engagement.

  5. How can I scale my TikTok ad campaigns effectively?

    • Use a mix of CBO and AVO (Ad Group Budget Optimization) strategies. Careful monitoring and incremental budget adjustments (surfing) can help scale campaigns while maintaining profitability.

  6. What is day parting in TikTok ads?

    • Day parting is setting your ads to run at specific times of the day when user engagement is highest. For TikTok, this is typically from 11:00 AM to 11:00 PM.

  7. What is the significance of initiate checkout in ad setups?

    • Initiate checkout events often perform better than complete payment events as they lower competition, resulting in cheaper and more efficient ad spending.

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