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Testing My £1k Per Day Dropshipping Product On TikTok Ads

Introduction

In this article, I'll share my experience taking some of my best Facebook ad creatives and testing them on TikTok. I'll document the results over the next few days to explore the performance of TikTok ads for my dropshipping product, which is currently generating around £1,000 per day with Facebook ads.

Step 1: Choosing the Best Ads from Facebook

First, let's dive into my Facebook ad account. Over the past week, I spent £3,800 and noticed that our conversion rates are impressive, ranging between 5% and 9%. However, high CPMs—up to £66—are a concern. Knowing that our offer and product presentation are effective, I'm shifting some of these high-performing ads to TikTok.

We'll transform the top four Facebook ads into a 9x16 vertical format suitable for TikTok, given their strong conversion rates between 3.66% and 9.33%.

Step 2: Setting Up TikTok Ads

Once the ads are ready, I encountered typical setup tasks like pixel verification in TikTok Ads Manager. The initial setup consists of:

  • Budget: £50 per day, targeting the UK.
  • Targeting: Completely broad in terms of interests and demographics.
  • Campaign Goal: Complete payment.
  • Campaign and Ad Structure: One campaign, one ad set, and four ads.

Two ads are User Generated Content (UGC), while the other two feature simple clips and captions.

Day-by-Day Performance

Day 1

Morning Metrics: After spending £10, we saw a high click-through rate and low CPM, but no conversions.

Evening Update: By the end of the day, we recorded two sales from £32 spent, generating roughly £70 in revenue.

Day 2

Morning Metrics: Excellent start with four conversions and a 9.25 ROAS, even before noon.

Afternoon Update: Increased the budget to £100, then to £150 later upon seeing continued strong performance.

Evening Update: Achieved 12 conversions with a total ROAS of 4 from £87 spend.

Day 3

Morning Update: Disappointing start with only one conversion and a ROAS of 1.49.

Performance Overview: The UK campaign performed poorly, while a new Irish market campaign on TikTok and Facebook showed promising results.

Day 4

Key Highlights: Spent £256 in the UK, returning £678 and yielding a 2.64 ROAS. Although volatile, TikTok can still be profitable when performance is strong.

Final Thoughts

Running the TikTok campaign in the UK yielded mixed results with some promising days and others that underperformed. It's crucial to take advantage of good performing days by scaling budgets aggressively. Testing new markets, like Ireland, also showed potential.

Keywords

  • Dropshipping
  • Facebook Ads
  • TikTok Ads
  • ROAS
  • CPM
  • Conversion Rate
  • User Generated Content (UGC)
  • Ad Budget
  • Campaign Structure
  • Ad Performance

FAQ

Q1: Why did you decide to move Facebook ads to TikTok?
A1: Due to high CPMs on Facebook, we wanted to explore if TikTok could yield better performance given our strong conversion rates.

Q2: How did you format your ads for TikTok?
A2: We transformed our best-performing Facebook ads into a 9x16 vertical format suitable for TikTok.

Q3: What were the initial results of the TikTok ads?
A3: The first day showed promising signs with low CPM and high click-through rates but no conversions until later in the day.

Q4: How did you adjust your ad budget over the testing period?
A4: We started with £50/day and increased it to £100, then to £150 as performance improved.

Q5: How did the performance vary between different markets?
A5: The UK campaign showed volatility with mixed results, while the Irish market performed consistently well, especially on Facebook.

Q6: What are the key learnings from this experiment?
A6: Key takeaways include scaling budgets aggressively on good performing days, not being afraid to test new markets, and understanding that TikTok can be volatile but profitable.

Feel free to reach out on my Instagram for more insights and updates on my dropshipping journey!

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