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Supply Chain Management (SCM) | (with example) | In Hindi | E-Commerce

Introduction

Hello friends, all of you are welcome to our YouTube channel TV Streaming. In today's video, we are going to discuss Supply Chain Management (SCM) in Commerce. Consider SCM as the backbone of a successful e-commerce operation. It involves the entire process from acquiring raw materials to delivering the final product to the customer. Let's break down its components and how they work in an e-commerce context.

Supply Chain and Management

Supply Chain Management is the coordination of two main components: the supply chain and management.

Example: Sugar Production

Imagine you're at home and you need sugar. You go to the market and buy it. But have you ever wondered how that sugar reached the retailer before you picked it up?

  1. Raw Material Acquisition:

    • Farmers grow sugarcane and bring it to a central collection center.
    • From there, the sugarcane is transported to a manufacturing facility.

  2. Manufacturing Process:

    • The manufacturing facility processes the sugarcane into raw sugar.
    • The sugar is then packed and transported to various distribution centers.

  3. Distribution to Retailers:

    • The packed sugar is distributed to retailers through logistics networks.
    • Retailers stock the sugar and eventually sell it to you, the consumer.

In the SCM process:

  1. Suppliers provide the raw materials.
  2. Manufacturers turn these raw materials into finished products.
  3. Distributors ensure these products reach retailers.
  4. Retailers sell the products to consumers.
  5. Consumers purchase the products from retailers.

Key Elements of SCM

  1. Planning:
    • Begins with understanding market demand and planning how to meet it.
  2. Sourcing:
    • Acquiring raw materials from suppliers.
  3. Manufacturing:
    • Turning raw materials into finished products.
  4. Delivery:
    • Ensuring products reach retailers on time.
  5. Return Management:
    • Handling any returns or defective products efficiently.

Planning and Execution

The process involves detailed planning and execution at every step to ensure products meet customer expectations and are delivered promptly. A failed supply chain can lead to unsold inventory and dissatisfied customers.

Key to Success in E-Commerce

In e-commerce, SCM becomes even more crucial because:

  • Customers expect fast deliveries.
  • There's a need for seamless coordination between suppliers, manufacturers, and logistics providers.
  • Effective SCM results in cost savings and satisfied customers, which is essential for business growth.

Keywords

  • Supply Chain Management (SCM)
  • Raw Materials
  • Manufacturing
  • Delivery
  • E-Commerce
  • Planning
  • Sourcing
  • Distribution
  • Retailers

FAQ

Q1: What is Supply Chain Management? A: Supply Chain Management (SCM) is the coordination of the production, shipment, and delivery of products from suppliers to consumers.

Q2: Why is SCM important in e-commerce? A: SCM is vital in e-commerce because it ensures that products are delivered quickly and efficiently, meeting customer expectations and enhancing satisfaction.

Q3: What are the main components of SCM? A: The main components are planning, sourcing, manufacturing, delivery, and return management.

Q4: How does SCM benefit businesses? A: Effective SCM results in cost savings, satisfied customers, and overall business growth by ensuring products are available when and where needed.

Q5: Can you give a real-world example of SCM? A: Yes, sugar production is an example where raw materials (sugarcane) are acquired from farmers, processed into sugar, distributed to retailers, and finally sold to consumers.

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