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E-commerce Consumable Biz 101: The Grit Behind Building Grit Sticks : Derrick Wilson

Introduction

In a recent episode of the Happy Hustle podcast, host Carrie Jack welcomed Mr. Derek Wilson to discuss the trials and triumphs of selling consumable products through his venture, Grit Sticks. The conversation dived deep into the entrepreneurial journey, offering insights not only about business strategies but also about personal resilience and the importance of meaningful connections in life and work.

Building the Brand

Derek Wilson is no stranger to hard work. As a father of four and a husband, he balances a demanding family life alongside being an entrepreneur and master salesman. His path took a significant turn when he became one of the original employees at ClickFunnels. Fast forward a few years, and Derek now operates Crosso Ranch, a family-operated ranch that has been in his family for six generations.

The journey into the beef stick industry began as an idea rooted in his family history and a desire to create high-quality products from American beef. Derek and his team aimed to offer something more than just a tasty snack; they envisioned a brand that represents resilience and grit, qualities that resonate with the hardworking individuals they want to serve.

Derek's marketing philosophy centers around storytelling. He believes that customers don't merely buy products; they buy stories and outcomes. Thus, the Grit Sticks brand emphasizes authenticity, transparency, and community to cultivate brand loyalty. This approach drives home the mission of not just selling a product but also honoring the legacy of his father and all the hardworking individuals in similar fields.

Key Lessons Learned

Throughout their conversation, Derek shared valuable lessons gleaned from his entrepreneurial journey.

  1. Understanding Your Supply Chain: The supply chain is crucial to selling consumable products. Many competitors source imported meat for their beef sticks; however, Derek emphasizes using 100% American beef. It took nearly two years to partner with a processor committed to this standard, underlining the importance of integrity in business.

  2. Knowing Your Numbers: Many entrepreneurs, including Derek, neglect the critical aspect of understanding their numbers early on. He stresses that clear financial awareness can drive better decision-making, influence strategy, and ultimately lead to a successful business model.

  3. Subscription Model: Derek noted that the subscription aspect of Grit Sticks is vital to their business. The recurring revenue model not only ensures a predictable income stream but also fosters long-term customer relationships. They incentivize retention by offering exclusive merchandise, like T-shirts that aren’t available in the store.

  4. Building Community: Creating a community around the brand has been instrumental. This includes engaging experiences for customers, like visits to the ranch and collaborative events.

  5. Incorporating Personal Values: Derek shared that personal beliefs and family values play a significant role in building the brand. He strives to honor his family's legacy in ranching by emphasizing hard work and dedication.

Closing Insights

As the conversation wrapped, Derek encouraged aspiring entrepreneurs to embrace the hard work that comes with building a business. He remarked, “Just know it’s going to be hard but that’s okay,” reiterating that persistence is key.

Derek’s journey illustrates that success in the e-commerce consumable space requires grit, resilience, and a commitment to quality — values deeply rooted in both him and the products he offers.

For those interested in trying out Grit Sticks, visit gritstick.com and use the code HAPPY for a 20% discount.

Keywords

  • Derrick Wilson
  • Grit Sticks
  • E-commerce
  • Consumable products
  • Crosso Ranch
  • American beef
  • Subscription model
  • Brand loyalty
  • Marketing strategy
  • Entrepreneurship

FAQ

What are Grit Sticks?
Grit Sticks are beef sticks made from 100% American beef, focusing on quality and taste without any unnecessary additives.

How does your subscription model work?
Customers can subscribe to receive Grit Sticks regularly, ensuring they always have a supply on hand. First-time subscribers also receive exclusive merchandise.

What makes Crosso Ranch different from other suppliers?
Crosso Ranch prides itself on using sustainable and responsible farming practices, ensuring that all beef is sourced from their ranch and is free from hormones and other additives.

What can one expect when visiting Crosso Ranch?
Visitors can engage with the community, learn about ranching, and experience firsthand the dedication and hard work that goes into running a family-operated ranch.

How can I support your brand?
You can support Grit Sticks by purchasing the product, signing up for a subscription, and spreading the word about the brand's mission and values.

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