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Step by Step Tik Tok Ads Campaign Setup (Dropshipping Tutorial 2022)

Step by Step TikTok Ads Campaign Setup (Dropshipping Tutorial 2022)

Intro

Yo, what is going on everybody? It's your boy Muhammad Kamara, and welcome back to the channel! Another beautiful day in the world of dropshipping. We're hitting some impressive numbers—$ 8,700 in sales over the past 11 days, starting from scratch. Today, let's dive into the specifics of setting up TikTok ads for our dropshipping store. If you haven’t checked out the previous video on our ad formula, make sure to watch it, as having a stellar ad is pivotal for success.

Sales and Motivation

Here's some motivation: though today’s sales are below $ 500, it's far from over. Last month, we started with $ 260 on day one, gradually scaling up to hit $ 1,000 days. Our profit margins are approximately 30%, with around $ 2,400 net profit so far. These numbers prove the potential for a full-time income through dropshipping.

TikTok Ads Dashboard Overview

Our best campaigns are achieving an $ 8.42 cost per purchase, a click-through rate of 4%, and a return on ad spend of 4.3. For instance, spending $ 160 led to $ 687 in sales.

Setting Up Your TikTok Ads Campaign

  1. Creating the Campaign:

    • Navigate to create a new campaign and select "Conversions."
    • Skip A/B testing and campaign budget optimization for now.
    • Set the budget to "No Limit" and continue.

  2. Ad Group Creation:

    • Name your ad group based on the audience and age range.
    • Select your pixel and choose "Complete Payment" as the optimization event.
    • Under placements, select "TikTok" and allow user comments but disable video downloads.
    • For targeting, choose your geographic region, gender, age range, and language (English).
    • In the "Add Interests" targeting section, select a single relevant category to keep the audience balanced.

  3. Budget and Schedule:

    • Set the daily budget to $ 20.
    • Schedule the ad start time at midnight for even ad spend distribution.
    • Optimize for conversions using the "Lowest Cost" bid strategy.

  4. Creating the Ad:

    • Name the ad and upload a video, ensuring it does not contain the TikTok watermark.
    • Add compelling text, including an engaging question and a clear offer.
    • Set the call-to-action button to "Shop Now" and link it to the appropriate URL (product or collection page).

  5. Final Steps:

    • Review and launch your campaign.
    • Monitor performance and make adjustments as needed.

Keywords

  • TikTok ads
  • Dropshipping tutorial
  • Ad campaign setup
  • Conversion optimization
  • Ad targeting

FAQ

Q1: Why start the ad at midnight? A1: Starting the ad at midnight ensures an even distribution of the budget throughout the day, preventing overspend within a short period.

Q2: Should I allow user comments on my ads? A2: Yes, allowing user comments can increase engagement and lead to higher conversion rates through positive social proof.

Q3: What is the minimum daily budget for TikTok ads? A3: TikTok requires a minimum daily budget of $ 20, which helps gather enough data for effective optimization.

Q4: How do you download TikTok videos without a watermark? A4: Use online tools to download TikTok videos without the watermark to ensure your ad complies with TikTok’s guidelines.

Q5: What's the difference between "Add Interests" and "Add Behaviors"? A5: "Add Interests" targets users based on their interest in similar videos, while "Add Behaviors" focuses on how users interact with videos on the platform.

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