Smart Performance Campaigns for TikTok Ads [FULL Guide]

Introduction

In this article, we're going to uncover the most recently talked-about Smart Performance Campaign (SPC) on TikTok. SPC is an automated solution designed to help you target your audience more effectively using TikTok's machine learning-based system. Despite the growth of AI, SPC enables advertisers to streamline their campaign creation process and achieve better results.

What is a Smart Performance Campaign?

A Smart Performance Campaign on TikTok is an automated solution leveraging the platform's machine learning capabilities. It helps advertisers target their audience more efficiently, focusing on the ad content while the AI manages targeting.

Benefits of Smart Performance Campaigns

According to TikTok, using SPC can save up to 26% in the campaign creation process. Normally, creating TikTok campaigns involves several steps, such as selecting campaign objectives, placements, and targeting. SPC simplifies this by reducing these steps to campaign selection, objective, and ad creation. The platform then handles the legwork of targeting, making the ad content the most crucial element.

How to Switch to Smart Performance Campaigns

Switching to SPC is straightforward; it's just a lever in the TikTok Ads Manager. When enabled, the ad group gets removed, and you proceed directly to ad creation.

Prerequisites for Smart Performance Campaigns

Account History: Before launching an SPC, it is recommended to have a history of at least 100 to 200 conversions within a 30-day window.
TikTok Pixel and Events API: You need to install the TikTok Pixel on your website or landing page for proper tracking. This ensures the platform's algorithms focus on quality conversions rather than just quantity.
Ad Content: Create a queue of ads to test. Ad content now matters more than targeting. Platforms like Facebook also emphasize better content over advanced targeting.

Setting Up a Smart Performance Campaign

You can add up to 30 videos in one SPC campaign. It's essential to pay attention to budgets and optimize at the ad level, shutting off ads that do not perform well. Regular campaign setups usually include multiple ad groups and ads, but SPC simplifies this to primarily focusing on ad content.

Creating Ads in Smart Performance Campaign

Custom Identity: You can either use an authorized TikTok account for Spark Ads or create a new custom identity.
Ad Creation: Add up to 30 videos and 5 headlines, which will be rotated based on performance. The URL, tracking templates, and other elements are similar to standard campaigns.

Final Thoughts

Smart Performance Campaigns are not about secrecy; they leverage AI to automate targeting, offering you more time to focus on creating high-quality ad content. Embrace AI, make the most out of it, and optimize your TikTok ad campaigns.

Keywords

Smart Performance Campaigns (SPC)
TikTok Ads
Automated Targeting
Machine Learning
TikTok Pixel
Events API
Conversion Optimization
Ad Content
Ad Creation

FAQ

Q: What is a Smart Performance Campaign on TikTok? A: It is an automated solution using TikTok's machine learning to streamline targeting, allowing advertisers to focus more on ad content.

Q: What are the benefits of using SPC over regular campaign creation? A: SPC can save up to 26% in the creation process and focuses on ad content, making the targeting more efficient.

Q: What prerequisites are needed before creating SPC? A: You need a history of at least 100 to 200 conversions in 30 days and must install the TikTok Pixel and Events API for proper tracking.

Q: How many ads can you add in one SPC campaign? A: Up to 30 ads can be added in a single SPC campaign.

Q: Does SPC focus on targeting or ad content? A: SPC emphasizes ad content more than traditional targeting, leveraging AI to manage the targeting process.

Q: What additional steps are involved in creating SPC? A: Besides switching to SPC mode, you need to create a custom identity, add video ads, set headlines, and input the URL and tracking templates.

Q: Can SPC be used without conversion data? A: No, it's recommended to have conversion data to make the most out of SPC. If you lack this data, continue running regular conversion campaigns.