Small Business Vlog: Market Day & my FIRST Vlog

Introduction

Welcome to my channel, Fancy Friends! I'm Alicia, owner of Third and Lane Boutique based in Los Angeles. We offer chic, high-quality, long-lasting, and affordable jewelry. In this vlog, I take you through a day in my life as I prepare for and attend a pop-up market.

Day Before the Market

Morning Routine

As mentioned earlier, I visited the post office to drop off some orders. On my way back, I treated myself to a coffee from a local coffee shop. Once home, I worked on scheduling an email notification about our latest restocks, which included some popular items that had been sold out.

Preparing for the Pop-up

The rest of my day involved preparing for the pop-up event scheduled for the next day. I had necklaces, bracelets, and earrings to organize. I realized that I ordered the wrong size for some earrings, so I had to create a new listing for them.

I also had an alarm set on my phone to remind me to post about the restock on Instagram stories. Social media promotion is a key part of my business strategy, especially for events like these.

Market Day

Early Start

Good morning, Fancy Friends! It's Saturday, the day of the pop-up. My car is packed lightly since this particular event doesn't require chairs or a canopy. The event is at Yonder Coffee in Northridge, where I anticipate seeing family, friends, and some new faces.

Setting Up

I arrived pretty early, around 9:00 AM, and the heat was already intense. I still had to do my makeup to put on a fresh and presentable face for the event, but I aimed to unpack and set up as quickly as possible.

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Highlights from the Market

The market was lively. I not only saw some familiar faces but also met new customers. The Daisy Chain bracelets were particularly popular, selling five pieces. Other top-selling items included our Self-Love ring, Essential Donut rings, Heart Band rings, and Retro Stone rings.

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Reflection on the Event

Post-Market Thoughts

Several days have passed, and I wanted to wrap up this vlog. Although I didn't hit my sales goal, we were close and managed to cover the vendor fee. This is always a positive.

Learning to Stay Positive

Reflecting on my experience, I've learned that not every event will meet expectations. However, each event serves as a marketing opportunity. People who didn't buy anything still picked up business cards or followed us on Instagram, which could lead to future sales.

Preparing for Upcoming Markets

This marks our second of six markets for June. I'm already gearing up for two more events this weekend. Despite the hectic schedule, it's fulfilling to see Third and Lane Boutique grow and thrive.

Conclusion

That wraps up this vlog. Thank you for joining me on this journey of building my small business. I'm excited to share more updates with you all. Stay tuned, and I will see you in the next video. Bye!

Keywords

Small Business
Jewelry Boutique
Market Day
Pop-up Event
Los Angeles
Customer Interaction
Social Media
Product Restock
Sales Goals
Brand Growth

FAQ

1. What is Third and Lane Boutique? Third and Lane Boutique is a Los Angeles-based jewelry brand that offers high-quality, long-lasting, and affordable jewelry.

2. How do you prepare for a pop-up market? Preparation involves organizing inventory, creating new listings for products if needed, and using social media to notify customers about restocks and upcoming events.

3. What were the top-selling items at your recent market? The top sellers included the Daisy Chain bracelets, Self-Love ring, Essential Donut rings, Heart Band rings, and Retro Stone rings.

4. How do you stay positive when sales goals aren't met? I view every event as a marketing opportunity. Even if people don't buy anything, they might take a business card or follow us on social media, which can lead to future sales.

5. How do you handle the workload of multiple markets in a month? It can be hectic, but seeing my business grow and the positive feedback from customers makes it worthwhile. Planning and organization are key to managing this workload.