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Small Business Social Media growth and posting Strategy on TikTok,ChatGPT 30 days posting challenge

Introduction

As of yesterday, I started using ChatGPT to assist with my social media marketing, particularly focusing on Instagram and TikTok. So far, I believe it's going well. I've transitioned my Etsy TikTok account into one that focuses solely on my clothing brand, which is my main ambition moving forward. I’ve set myself a goal to fully commit to promoting my brand, entailing daily social media posts for the next 30 days.

My plan includes conducting a giveaway or a competition on my TikTok. Most of my audience is currently interested in small business content rather than direct customer-related material, so I aim to pivot my efforts toward customer engagement without disrupting my algorithm or conversion rates. That's one reason I have been reluctant to share my TikTok or Instagram handles until I’m fully ready to attract customers. While I use YouTube for my small business community, TikTok and Instagram are the platforms I want to leverage for direct customer outreach.

Before Black Friday, I intend to host a giveaway, likely offering three of my jogger sets in different colors. In the past, my approach to TikTok was more about posting for the sake of it, but now I want to be strategic. I’ve utilized ChatGPT as my business consultant—it helped me create engaging captions for a faceless video featuring three jogger bottoms, giving me suitable hashtags to use.

For my recent posts, I’ve asked ChatGPT about the best practices for captions, whether to write them on-screen or in the description, and even general advice about posting frequency and optimal times based on my current follower count on TikTok. While I find voiceovers intimidating, I recognize that engaging directly with my audience can help spur growth.

Through ChatGPT, I've learned to be transparent in describing everything happening in my videos. One of my saved drafts shows me trying on my clothing brand while in a hotel, and the captions beautifully encapsulated that moment.

If you’re new to the small business scene and working with a limited budget, I highly recommend trying out ChatGPT. I’m still experimenting with its suggestions, but I aim to reach at least 500 to 1,000 followers on TikTok by the end of this year. Going live is on my list of challenges to tackle, as I've historically avoided it.

For my giveaway, I want participants to repost my videos and use a designated hashtag while tagging two friends. Initially, I was also examining packaging for the shirts I plan to send out. I’ve experimented with folding techniques to make everything look neat and professional in the box.

I’ve sourced various tissue papers for wrapping and stamped boxes with "Get Busy Living" stickers. I’m keen on creating a good unboxing experience for customers. However, I also need to ensure that my packaging is functional and visually appealing.

In terms of TikTok strategy, I've linked my clothing brand to my TikTok shop and noted that while business accounts can provide analytics, they might limit your reach by restricting access to trending sounds. This is a critical consideration when evaluating the efficacy of a business account versus a personal account.

As I embark on this 30-day challenge, I hope to engage with a wider audience and continue to improve my content quality. I have recently achieved over 500 views on two of my latest videos, which is encouraging. I’m trying to establish a consistent theme and color strategy to make my brand instantly recognizable.

Tackling the fears and apprehensions around live sessions is another step I plan to confront. As I move forward, I’ll keep adapting my strategies based on what resonates with my audience.

Overall, this initial effort at using ChatGPT alongside a strategic posting plan represents an exciting journey into refined growth for my small business. If you have tips or strategies that have worked for you on TikTok or Instagram, feel free to share!

Keywords

  • Small business
  • Social media marketing
  • TikTok
  • Instagram
  • ChatGPT
  • Giveaway
  • Jogger sets
  • Branding
  • Content strategy
  • Engagement

FAQ

1. What social media platforms are best for small business marketing?

  • Platforms like TikTok and Instagram are excellent for direct customer outreach, while YouTube serves well for community engagement.

2. How can I grow my Instagram and TikTok following?

  • Consistent posting, engaging with your audience, using relevant hashtags, and employing giveaways can help boost your following.

3. What is the benefit of using ChatGPT for social media strategy?

  • ChatGPT can help generate creative content ideas, suggest hashtags, and optimize your posting strategies tailored to your small business needs.

4. How often should I post on TikTok and Instagram?

  • It’s generally recommended to post regularly, ideally once a day or multiple times a week, while testing the best times to reach your audience.

5. Is it necessary to show my face in my TikTok or Instagram videos?

  • While not mandatory, personal engagement—such as face-to-camera videos—often fosters a deeper connection with your audience.

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