Run TikTok Ads that Optimize for a Focused View

Introduction

In the ever-evolving world of digital marketing, TikTok has become a platform that advertisers cannot afford to ignore. One of the newer and more effective methods of advertising on TikTok involves optimizing for a focused view. Here's a comprehensive guide to help you get started.

How to Create a Focused View Campaign on TikTok

Step 1: Video Views Objective

When creating a campaign, make sure to select the video views objective. This is crucial for ensuring that your ad is optimized for maximum engagement and viewership.

Step 2: Ad Set and Bidding

Navigate to the bottom of the ad set and bidding section. Here, you'll find the option for optimization goal. Change this to "6 second views (Focused View)."

Step 3: Focused View Enhancement

TikTok recently upgraded the six-second view optimization to include both views and engagement. Essentially, this means the algorithm will focus on users who are most likely to watch at least six seconds of your video or engage with it in some capacity during those initial moments.

Is This Strategy Worthwhile?

As an advertiser with a lot of experience on Facebook, I approach new platforms and strategies with a healthy dose of skepticism, especially when it comes to surface-level engagement. This includes metrics like followers, video views, and even traffic, which don't always equate to meaningful interactions or conversions.

That said, it's important to remain open-minded. Being relatively new to TikTok ads, I'm not going to jump to conclusions about their efficacy. Instead, I'm planning to try this approach and report back on the results.

Join the Journey

If you're like me and have a background in Facebook advertising, this could be an exciting new avenue to explore. Join me on this journey to learn the TikTok advertising platform. Feel free to follow, share, like, and engage in whatever ways you find valuable.

Happy advertising!