ROI of TikTok for B2B marketing #shorts | BUILD with Blake Bartlett

ROI of TikTok for B2B Marketing #shorts | BUILD with Blake Bartlett | Venture Capital Podcast

Introduction

I never expected this to work, probably for the same reasons why a lot of skeptics don't believe. If you can't attribute your marketing energy to a sale, then it's really hard to invest in it. But I did it continuously, and then I saw the other side.

Seeing Results

I saw leads come to me and say, "I'm ready to buy." The sales cycles were faster; I didn't have to convince them very much. It was kind of like, "I've been watching you from afar for six months, man. I love your content. I'm ready to buy."

Growth Over Time

That started off as a trickle. Over the years, it became a stream. And then, when I got on TikTok, and my view count exploded - I used to have a few thousand followers when I started off. Today, I have 200,000 followers across four different channels. So, it's a flood now.

Keywords

Attribution
Marketing Energy
Sales Cycle
Leads
Content
TikTok
Followers
ROI

FAQ

Q: Why is it hard to invest in marketing initiatives?
A: It's challenging if you can't directly attribute marketing efforts to actual sales.

Q: How did your sales cycle change after using content marketing?
A: The sales cycles were faster, and potential buyers were already convinced and ready to buy.

Q: How did your follower count change over time?
A: It started with a few thousand followers, and after leveraging TikTok, it grew to 200,000 followers across four channels.

Q: What impact did TikTok have on your marketing efforts?
A: TikTok dramatically increased my visibility, leading to a substantial influx of leads and sales.