Vision Driven Business Shift

Introduction

At the end of last year, we made a significant pivot in our business strategy by stopping our marketing efforts related to teaching wholesaling and instead focusing solely on sales. This decision stemmed from a thorough introspection inspired by Cameron Herold's book, Vivid Vision, which I had the opportunity to hear about during a Collective Genius event.

As I worked through the exercises in the book to craft my vision and establish a three-year plan, it became evident that my aspirations for building a $ 100 million company did not include any elements of real estate. There were no plans for wholesaling, owning properties, or instructing others on how to acquire real estate. Upon finalizing my vision, I shared it with my organization, only for my wholesale team to respond with concern; they pointed out that our previous focus on wholesaling was not mentioned in my vision.

This realization marked the beginning of a transition away from our real estate endeavors, urging us to align our efforts more closely with our new direction and future goals.

Keywords

Vision
Business Shift
Wholesaling
Sales Strategy
Cameron Herold
Vivid Vision
$ 100 Million Company
Real Estate Transition

FAQ

Q1: Why did you stop marketing wholesaling?
A1: We stopped marketing wholesaling to refocus on our core service of teaching sales, aligning with our long-term business vision.

Q2: What inspired the shift in vision?
A2: The shift was inspired by reading Vivid Vision by Cameron Herold, which guided me in formulating a clear and ambitious three-year plan.

Q3: What is the new direction for the company?
A3: The new direction emphasizes sales rather than real estate, with the goal of building a $ 100 million company without involving wholesaling or property ownership.

Q4: How did your team react to the new vision?
A4: My wholesale team expressed concern, as they realized that our previous focus was not included in the new vision, prompting an unwinding of real estate activities.

Q5: What are the plans for the future?
A5: The plans for the future involve concentrating solely on sales and working towards our goal of becoming a $ 100 million company, while moving away from real estate ventures.