Proven TikTok Ad Formula To Make Money

Creating successful ads for your products on TikTok requires a different approach compared to traditional platforms like Facebook. Based on insights and experience, here are some key elements that can help you craft effective organic ads on TikTok:

Type of Content

When advertising on TikTok, it’s crucial to understand that the platform thrives on authenticity. Slick, professionally produced videos may work on platforms like Facebook, but they might not resonate with TikTok users. Instead, focus on user-generated content and point of view (POV) content. These types of videos feel more genuine and relatable, which makes them more engaging for the TikTok audience.

Video Length

Timing is everything when it comes to TikTok videos. Keep your content short and sweet, ideally between 10 to 30 seconds. Longer videos tend to lose viewer interest and might not perform as well.

Importance of Sound

The sound used in your videos plays a crucial role in their effectiveness. While you can’t use viral songs directly in your ads, platforms like Epidemic Sounds offer commercially reusable music that closely mimics popular trends. Choosing the right sound can significantly enhance the appeal and engagement of your ad.

Voiceovers and Call to Action

Incorporating voiceovers in your videos tends to perform exceptionally well. It adds a personal touch and can help in clearly delivering your message. When it comes to the call to action (CTA), keep it subtle. An aggressive CTA can make your content look too much like a traditional ad, which can turn people off. A soft, subtle CTA feels more organic and encourages interaction without being pushy.

Keywords

User-Generated Content
Point of View Content
10-30 Seconds
Epidemic Sounds
Voiceovers
Subtle Call to Action

FAQ

Q: What type of video content works best on TikTok? A: User-generated content and point of view content tend to work best on TikTok, as they feel more authentic and relatable to viewers.

Q: How long should TikTok ads be? A: TikTok ads should ideally be between 10 and 30 seconds long to maintain viewer interest and engagement.

Q: Can I use viral music in my TikTok ads? A: No, you can’t use viral songs directly in your ads, but you can find similar, commercially reusable music on platforms like Epidemic Sounds.

Q: Do voiceovers help in TikTok ads? A: Yes, voiceovers perform extremely well as they add a personal touch and help in delivering your message clearly.

Q: How should I structure my call to action in TikTok ads? A: Keep your call to action subtle. Aggressive CTAs can make your ad seem too much like a traditional advertisement, which can discourage engagement.