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Part 2 | Cara Pasang Pixel Tiktok | Tutorial Lengkap Tiktok Ads 2023

Introduction

Assalamualaikum warahmatullahi wabarakatuh! In this video, I would like to share the continuation of our previous discussion about TikTok Ads, specifically focusing on how to set up pixel settings before running ads on the platform.

Overview of Pixel Settings

When running ads on TikTok, it's crucial to set up your pixels correctly. There are three main types of pixel setups you can use in your advertising strategy:

  1. Full Form
  2. Click to WA (WhatsApp)

Full Form

Utilizing a full form involves creating a detailed order form on your website, requiring potential customers to fill in their name, phone number, and complete address.

Click to WA

In this setup, clicking on a sales website button redirects users to WhatsApp (WA), enabling direct communication with your customer service.

Steps to Install Pixels

  1. Pixels on Your Sales Website

    • If you have a dedicated sales website, you can install a pixel to track users' interactions.
    • When a user sees an ad and clicks to order, they should be guided to your site, where you can collect their interest through a detailed product page. The interaction can trigger various pixel events like viewing content and establishing a purchase.

  2. Installing Pixels on Instant Pages

    • TikTok also provides an instant page feature which can act as a sales landing page.
    • However, unlike traditional sales websites, direct pixel installations on instant pages are limited. You can only install it on the order form to track add-to-cart actions and when customers complete their purchases.

  3. Click to WA Sales Websites

    • For websites that utilize Click to WA, you can track user interactions similarly. The users will interact with the page and can click a WhatsApp button to directly reach customer service.

Choosing the Right Pixel Setup

When deciding on which pixel setup to employ:

  • If you handle customer service yourself, it’s advisable to start with the full form for a streamlined process.
  • If you have a skilled customer service team, a Click to WA setup may improve conversions, allowing for more engaging interactions.

Installation Process

To set up the pixels, go to your TikTok Ads dashboard:

  • Select "Tools" from the menu and subsequently choose "Events."
  • Depending on your setup (Full Form, Click to WA), follow the specific guidelines to add the pixel codes to your website. The process involves creating an event, matching URLs, and ensuring that the appropriate pixel events are triggered for actions taken by potential customers.

Once you have installed the pixels:

  • Test the setup to ensure everything is tracking correctly. Use the TikTok pixel helper tool to verify the events trigger as expected.

Conclusion

This tutorial focused on the installation of TikTok pixels, explaining both general principles and specific technical setup processes. If you have any questions, feel free to reach out through the links provided in the video description.

Thank you for watching, and don't forget to stay updated with any new changes, especially given the technical nature of advertising platforms. If you watch this after several months, check for updated procedures and practices.

Wassalamualaikum warahmatullahi wabarakatuh.

Keywords:
TikTok Ads, pixel settings, Full Form, Click to WA, installation process, sales website, user tracking, customer service, advertising strategy, event creation.

FAQ

1. What are TikTok pixels and why are they important?
TikTok pixels are snippets of code that allow you to track user interactions on your website, helping you to optimize your ad performance and measure conversions.

2. What is the difference between Full Form and Click to WA?
Full Form requires users to fill out a detailed order form, while Click to WA directs users to WhatsApp for direct communication with customer service.

3. Can I install pixels on an instant page?
No, you cannot install tracking pixels directly on TikTok’s instant pages, but you can track user interactions on your order forms.

4. How do I check if my pixel installation is successful?
You can use the TikTok pixel helper tool to verify that your pixels are correctly firing when users interact with your website.

5. Which pixel setup should I choose?
If you're managing customer service alone, it's better to start with a Full Form. If you have a capable CS team, then consider using Click to WA for potentially higher conversions.

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