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*NEW* Tiktok Ad Strategy For Shopify Dropshipping (2024)

NEW Tiktok Ad Strategy For Shopify Dropshipping (2024)

My oh my have TikTok ads changed. I did not plan on making this video, but this is one of the biggest shifts that I've seen in a while. My ads have done a 180 and they are crushing it. Today I'm going to share with you exactly how to set up your ads and the difference now with scaling and managing the ads that's been so, so successful and nobody's doing this yet, so jump on this early.

Before we can run ads on TikTok, you need a good store and you need a good product to sell—those are non-negotiables. I now have an AI bot that will build you a custom, unique store and preload it with winning products from my research list, which is updated every single week. You can get a custom store in under 15 minutes for less than $ 20, and it is refundable if you don’t make money after three months. Shopify is paying my team a pretty decent-sized bag to help build people's stores and get them started. The amazing part for you is that you don't have to cover that big upfront fee—they're doing it for you.

Getting Started

Before diving into the specifics of TikTok ads, there are four things you need to set up:

  1. Payment Method: Link your payment method to your ad account.
  2. Pixel Setup: Ensure your TikTok pixel is set up properly.
  3. Create Ads: Get your ads made; you can either film them yourself or use a service like Viral Ecom Ads.
  4. Upload Ads: Upload your ads to a TikTok page.

Setting Up TikTok Ads

Once these four things are set up, follow these steps:

  1. Go to Business Settings: Go to the business settings on your TikTok account.
  2. Create a Campaign: Go to 'Create' to start a new campaign and choose 'Website Conversions’ as your objective. Ignore the TikTok representatives if they tell you otherwise—they usually suggest targeting 'View Content', which is less effective.

Ad Group Setup

Here's how to name your ads for better management:

  • Naming Convention: I always run ads targeted at the US and Canada, and I simply use a naming convention like 'US-CAN No Interest.’
  • Pixel and Event: Select your TikTok pixel and choose 'Complete Payment' as the event to optimize for purchases.
  • Manual Placements: Select only TikTok as the platform for your spark ads.
  • Targeting: Leave the interest and behavior blank for no interest, or choose a related category for targeting.
  • Budget and Scheduling: Start with a daily budget of $ 50 and usually schedule the ads to start the next day. Leave the dayparting and optimization goal to 'Lowest Cost Conversion.'

Managing TikTok Ads

Managing and scaling ads effectively is key:

  • Raise Budget: Raise the budget if the cost per purchase (CPP) is at or below your target.
  • Lower Budget: Lower the budget if the CPP exceeds your target.
  • Daily Reset: Reset budgets every evening to around $ 50 or $ 75 to avoid inefficient spending in the morning.

Strategies for Scaling

  • Surf Scaling: Increase or decrease the budget every hour based on CPP.
  • Track Spending: Be mindful that increasing the budget won't result in proportional spending immediately.
  • CBOs: Consider Campaign Budget Optimization (CBO) with a minimum budget of $ 100 per day and different ad groups for targeting.

Conclusion

TikTok ads have become a powerful tool, and with the right strategy, they can drive significant success for your Shopify dropshipping store. The surf scaling approach coupled with daily budget resets and active management are keys to performing well on this platform.

For those new to e-commerce or struggling with inconsistent sales, getting a store set up properly is the first step. Click the links provided, get access to resources, and start taking advantage of TikTok's ad capabilities today.

Keywords

  • TikTok Ads
  • Shopify Dropshipping
  • Ad Scaling
  • Budget Management
  • Campaign Budget Optimization (CBO)
  • Surf Scaling
  • TikTok Pixel
  • Viral Ecom Ads

FAQ

Q1: How do I start running ads on TikTok? A: Before running ads, ensure you have a good store and product, then set up your payment method, TikTok pixel, create your ads, and upload them to a TikTok page.

Q2: What is the best campaign objective for TikTok ads? A: The best campaign objective is 'Website Conversions.' Ignore TikTok representatives who suggest otherwise.

Q3: How should I manage my TikTok ad budgets? A: Increase your budget if the cost per purchase (CPP) is at or below your target. Lower the budget if it exceeds the target. Perform budget resets at the end of the day to around $ 50 to $ 75.

Q4: What is surf scaling? A: Surf scaling is an aggressive ad scaling strategy where budgets are adjusted at least once an hour based on your CPP throughout the day.

Q5: What are CBOs in TikTok ads? A: Campaign Budget Optimization (CBO) is a method where you allocate a budget to your entire campaign, and TikTok optimizes it across your ad sets. A minimum budget of $ 100 per day is recommended for CBOs.

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