Published on

My UPDATED TikTok Ads Dropshipping Strategy! (FULL GUIDE)

Introduction

As Black Friday approaches in just 60 days, it’s crucial for dropshippers to have a winning product ready to go. To help you stay ahead, I’m sharing my advanced TikTok ads testing strategy that allows us to test up to three products simultaneously. In this article, we will break down the exact campaign setup step-by-step and teach you how to read the data to identify your first winning product.

Product Selection

Before diving into the TikTok ads manager, let’s discuss the three winning products I have chosen to test today:

  1. Teddy Legs: Cute and cozy teddy bear socks that are perfect for the fall/winter season.
  2. Cozy Knit Set: A cozy and comfortable knit set that includes a pair of shorts, a top, and a cover-up, ideal for the colder months.
  3. Sock Clogs: Comfortable clogs designed for workers, especially those who spend long hours on their feet, like nurses.

I created branded product pages for each of these items using a pre-built theme on Shopify and a ChatGPT prompt to streamline the process. If you’re interested in learning how I source winning products, check out the ultimate product research guide linked in this article.

Setting Up TikTok Ads

Now that we have our products, it’s time to set up our campaigns in the TikTok Ads Manager.

  1. Create a Campaign:

    • Click on "Create" and select "Website Conversions" to drive purchases on your website.
    • Name your campaign with the product name followed by "test" (e.g., "Teddy Legs Test").
    • Turn on campaign budget optimization and set the daily budget to $ 50—this is the minimum I recommend.

  2. Create an Ad Group:

    • Rename the ad group to "All Creatives."
    • Select your pixel from the dropdown and choose “Complete Payment” as the optimization event.
    • Under placements, select only TikTok to ensure our ads run on the platform where they’ll convert better.

  3. Advanced Settings:

    • Disable user comments, video downloading, and sharing to avoid trolls and negative comments on your posts.
    • Target the United States, aged 18 and up, and set the gender to “female” for female-oriented products.
    • Skip advanced targeting options for interest and behavior, as TikTok performs well with broad targeting.

  4. Budget & Schedule:

    • Schedule ads to run from midnight the next day to give them full-day exposure.
    • Use dayparting so your ads only run from 8:00 a.m. to midnight in the targeted time zone.

  5. Ad Creation:

    • Disable Smart Creative Ads for testing campaigns. Create unique videos for each product.
    • Upload the videos, write compelling ad copy (like "Get your Teddy Legs—50% off this week only"), and paste your product URL.

Analyzing the Results

After launching the campaigns, checking back a few hours later showed promising results: three orders totaling $ 104. The key takeaway is to identify at least one profitable ad creative to scale.

  • The Cozy Knit Set was disabled due to high cost-per-click (CPC) and low click-through rate (CTR), indicating poor performance.
  • For the Teddy Legs, we kept one ad running because its cost per complete payment was within our break-even point.
  • The Sock Clogs performed best, resulting in profitable sales.

As we progress to day two, we’ll continue to optimize our campaigns, focusing budget only on ads that yield purchases. By the end of the second day, we have identified the sock clogs as our winner.

Next Steps

If you’re interested in scaling a product and building a successful e-commerce store, consider applying for one-on-one guidance with my team. With the right support, you can aim for significant profits over the coming months, especially as the holiday season approaches.

Conclusion

Testing Facebook and TikTok ads effectively can lead you to a winning product. Stay tuned for more updates and tips, as we’ll dive deeper into scaling strategies in future articles!

Keyword

  • TikTok Ads
  • Dropshipping Strategy
  • Testing Products
  • Campaign Setup
  • Ad Optimization
  • Cost Per Click (CPC)
  • Click-Through Rate (CTR)
  • E-commerce Success

FAQ

Q: How many products can I test at once using this strategy?
A: You can test up to three products simultaneously.

Q: What is a good daily budget for testing TikTok ads?
A: A minimum daily budget of $ 50 is recommended for effective testing.

Q: How do I determine if an ad is profitable?
A: An ad is considered profitable if the cost per complete payment is below your break-even point.

Q: What should I do if an ad is underperforming?
A: Disable any ads with high cost-per-click or low click-through rates and focus on ads that are generating purchases.

Q: How can I scale a winning product?
A: Once you identify a profitable ad creative, you can allocate more budget towards it and test different audience segments to maximize your reach.

Read More