Published on

My New Low Budget TikTok Ads Dropshipping Strategy! (STEP BY STEP BEGINNERS GUIDE)

Introduction

Beginner dropshippers are often scared to dive into paid advertising because they think they need a massive budget to succeed. However, that's not true. The key to building a sustainable business and achieving financial freedom is through running paid ads. While organic methods are effective and cost-free, they rely heavily on algorithms – a strategy that's not consistently dependable. In this comprehensive guide, we'll explore a proven low-budget TikTok ads testing strategy that has helped numerous beginners, including my students, generate thousands of dollars through their dropshipping businesses. If you're excited about this, stick around until the end because I know you'll find it valuable. Also, consider joining my free dropshipping Discord server for a like-minded community of other aspiring dropshippers.

Getting Started with TikTok Ads Manager

First, head over to ads.tiktok.com and sign up if you don't already have an account. Once you’re set up, navigate to the Campaign tab and customize your column setup for optimal data reading.

Column Setup

Your column setup is critical for interpreting data effectively. Here are the 29 KPIs I recommend:

  • CPC
  • CPM
  • Impressions
  • CTR
  • Cost per Acquisition
  • Purchase ROAS
  • Total Purchase Cost
  • Purchase Value per Purchase
  • Total Add to Carts
  • ...and more

Feel free to take a screenshot or copy these KPIs to your setup.

Launch Your First Ad

Click on the Create button and select Website Conversions as your advertising objective. Ensure Smart Performance Campaign is turned off and name your campaign appropriately. Enable Campaign Budget Optimization (CBO), set your budget to $ 50, and click Continue.

Ad Group Setup

At the Ad Group level, name it, choose your pixel, set your optimization event to Complete Payment, and adjust your placements. Exclude Global App Bundle and Pangle, and consider including Search Results if you wish. Adjust your demographics to fit your product's target market, typically 18+ years. Also, set your language preferences to English.

Budget and Scheduling

While CBO campaigns handle budget distribution automatically, you must schedule your ads for the next day at midnight. Consider day parting for better efficiency, typically between 7 AM and midnight.

Creating the Ad

In the Ad section, name your ad (e.g., Video 1, Video 2), and set up a new custom identity. Upload your creatives, ideally at least three. Add engaging and concise text summarizing your promotional offer, and choose a compelling call-to-action (CTA). Ensure the URL points directly to your product page to minimize friction for potential buyers.

After customizing and previewing each ad, click Publish All.

Conclusion

Congratulations! You've just set up your first testing campaign using my low-budget TikTok ads strategy. Remember to give this method a fair chance, sticking with it for at least a month or two before switching strategies. Consistency is key to finding success in dropshipping.

Keywords

  • Beginner dropshippers
  • Paid advertising
  • Financial freedom
  • Low budget TikTok ads
  • TikTok ads manager
  • Column setup
  • Website conversions
  • Campaign Budget Optimization (CBO)
  • Ad group setup
  • Day parting
  • Call-to-action (CTA)

FAQ

Q: Do I need a big budget to start with TikTok ads?

A: No, you can start with a low budget of $ 50 using the Campaign Budget Optimization (CBO) strategy.

Q: What is CBO?

A: Campaign Budget Optimization allows TikTok to spend your set budget among various adsets, optimizing for the best performance.

Q: Should I target specific interests with TikTok ads?

A: Initially, targeting broad audiences is recommended. TikTok's algorithm is quite powerful and can identify your ideal audience better over time.

Q: Should I run my ads immediately after setting them up?

A: No, schedule your ads to start the next day at midnight to give TikTok a full 24 hours to spend your budget efficiently.

Q: Where should the ad URL point to?

A: Always direct the URL to your product page to minimize friction and simplify the purchasing process for potential customers.

Q: What if my initial $ 50 test doesn't yield any sales?

A: Evaluate your landing page, product, and ad creatives. Adjust accordingly and test again with a different product or ad strategy.

Q: How many creatives should I test initially?

A: Start with at least three creatives to give TikTok more options to identify the most effective one.

By following this guide, you'll be well on your way to mastering TikTok ads for your dropshipping business. Good luck!

Read More