My Low Budget TikTok Ads Dropshipping Guide (Updated)

If you're looking to make an extra $ 5,000 to $ 10,000 per month through dropshipping with TikTok ads in 2024, but you don't have the budget to spend $ 500 or $ 10,000 a day on ads, this guide is for you. I'll show you how you can turn as little as $ 20 into $ 100, $ 500, or even $ 1,000 in revenue using this updated low-budget TikTok ad strategy. By the end of this article, you’ll have everything you need to know to start making money online through TikTok dropshipping.

Understanding the Problem

Most of the ad tutorials out there are too advanced for beginners. These guides come from gurus who can afford to test big budgets without fear of losing a substantial amount of money. However, most people watching these tutorials don’t have multiple six figures in their bank accounts. Consequently, beginners end up overspending and bleeding funds on ads instead of approaching things conservatively.

Finding a Winning Product

The first thing you need is a winning product. For this guide, we'll use camo cargo pants that have been trending on TikTok, especially among women. Searching for this product on TikTok reveals hundreds of videos, some with millions of views.

Here’s how the product listing looks:

One pair of pants is priced at $ 19.95.
Adding the product to the cart and proceeding to checkout adds an extra $ 17 for shipping, making the total $ 36.95.

Creating a Product Page

Your product page should follow a pre-built 4.0 structure:

Include tons of visuals.
Keep the text short.
Add an FAQ section and some social-proof reviews at the bottom of the page.

Building Ad Creatives

Ad creatives are crucial for success. I used the Mina platform's magic search feature to find competitors selling similar products. I found a competitor with three ad videos, which happens to be the exact number needed to start.

Note: You can't just copy-paste their work; use their ads for inspiration to create your own unique content.

Setting Up TikTok Ads

Go to ads.tiktok.com and set up your ads:

Create a TikTok Ads Manager account if you don’t have one.
Go to the Create tab and select Conversions.
Set the campaign name (e.g., "camo cargo pants") and leave all other settings off.
For ad group settings, select Complete Payment as the optimization event.
Choose Automatic Placements to run ads only on TikTok. Turn off Comments, Video Downloading, and Video Sharing.
Target the United States (other countries can be targeted using an agency account).
Select All Genders and set Age to 18+.
Ignore Languages, Spending Power, and Interests and Behaviors.
Set your daily budget to $ 20, starting at midnight the next day.

Finalizing the Ad Setup

Upload your three ad videos and prepare your ad text. An example could be: "Get your camo cargo pants for only $ 19 today!" Ensure the website link is working to avoid broken links.

Monitoring and Adjusting

Day 1: Spent $ 20 but no sales. The cost per click was $ 1.78, and the click-through rate was .77%. These metrics are not ideal. Adjustments were needed.
Day 2: Created another campaign using new video creatives and a price of $ 15. Resulted in one sale but still not profitable due to a high cost per acquisition.
Day 3: Switched to a $ 50 CBO campaign. This approach resulted in five orders totaling $ 159 in revenue, spending just $ 9.50 per order on ads.

Conclusion

The process may require multiple adjustments, but using this low-budget strategy can yield profitable results over time. Remember, success doesn't usually happen overnight. If you’re looking to fast-track your results, consider investing in mentorship programs.

Keywords

Low Budget
TikTok Ads
Dropshipping
Winning Product
Product Page
Ad Creatives
Campaign Setup
Adjustments
Profitability

FAQ

Q: How much budget do I need to get started with TikTok ads for dropshipping? A: You can start with as little as $ 20 per day.

Q: What kind of products should I look for? A: Trendy products with a high volume of interest and engagement on TikTok, like camo cargo pants in the example.

Q: How should I structure my product page? A: Include many visuals, keep the text short, and add an FAQ section and social-proof reviews.

Q: Why aren't my ads performing well? A: Check your cost per click and click-through rate. You may need to test different creatives or adjust your ad targeting.

Q: How do I know if my product is a winner? A: A good indicator is achieving a low cost per acquisition and profitable sales after running test campaigns.

Q: Can I target countries other than the USA? A: Yes, but you'll need an agency account to target countries like the UK, Australia, or Germany.

If you have more questions or need further assistance, consider joining a mentorship program for more personalized guidance.