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My $300k TikTok Ads Scaling Strategy (Step by Step Tutorial 2024)

Introduction

Introduction

In this step-by-step tutorial, I'll share the exact TikTok ad strategy that I employed to scale my online store from $ 30k a month to over $ 100k per month. This strategy includes setting up ad campaigns, designing ad creatives, optimizing our ad sets, and understanding essential metrics like ROAS (Return on Ad Spend). Follow along as I guide you through setting up your TikTok ad campaigns, linking your TikTok account, and knowing when to scale or trim your ads.

Step 1: Setting Up Your Ad Account

Before we dive deep into the ad creation process, it's crucial to ensure that your ad account is set up correctly for smooth operation.

  1. Install the TikTok App on Shopify:

    • Go to your Shopify store.
    • Search for and download the TikTok app.
    • Complete the setup by linking your TikTok account, adding a payment method, and selecting targeting locations.
    • Ensure data sharing is set to "Maximum" for better data collection.

  2. Link TikTok Profile to Ad Account:

    • Navigate to user settings in TikTok Ads Manager.
    • Link your TikTok profile account to the ad account.

Step 2: Knowing Your ROAS

Understanding your ROAS (Return on Ad Spend) is crucial for determining the profitability of your ad campaigns.

  • Calculate Your ROAS:
    • Identify your product's cost and selling price.
    • Use a ROAS calculator to determine necessary ROAS for profitability.
    • For instance, if your product costs $ 15 and sells for $ 45, and you aim for a 30% profit margin, your required ROAS is 2.72.

Step 3: Launching Your TikTok Ad Campaigns

Now, we can create and launch ad campaigns through the TikTok Ads Manager.

  • Campaign Setup:

    • Choose "Custom Mode."
    • Select "web conversions" as the goal.
    • Title your campaign and proceed.

  • Ad Group Settings:

    • Select your TikTok pixel.
    • Unselect unnecessary placements and go with broad targeting.
    • Define your target audience (e.g., age 25+).
    • Use strategies such as Targeting Expansion to magnify your audience.

  • Budget and Schedule:

    • Set a daily budget (e.g., $ 20).
    • Choose ad run times (e.g., 6 AM to midnight) to maximize reach during peak hours.

  • Creative Settings:

    • Use Spark Ads to deliver ads through your existing TikTok profile with social proof.
    • Set your call to action to "Shop Now."

Step 4: Monitoring, Trimming, and Scaling Ads

To ensure consistent results, adhere to the strategy of trimming, analyzing, and scaling your ad campaigns.

  • Daily Monitoring:

    • Check your campaign's performance every day at a specific time (e.g., 8 PM).
    • Turn off campaigns with a ROAS below your threshold after they spend a reasonable amount (e.g., $ 40 for two days).

  • Analyze and Refine:

    • Identify medium-performing campaigns and give them additional ad spend to gauge their improvement.
    • Duplicate successful campaigns to maximize performance.

Conclusion

By following this detailed process, you can scale your TikTok ad campaigns effectively. Remember, consistent monitoring and refinement are key to achieving significant growth and profitability in your campaigns.

Keywords

  • TikTok Ads
  • ROAS
  • Ad Campaigns
  • Scaling Strategy
  • E-commerce
  • Ad Creatives
  • Web Conversions
  • Shopify
  • Spark Ads
  • Targeting Expansion

FAQ

Q: What is ROAS and why is it important? A: ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. It helps determine the profitability of your ad campaigns.

Q: How do I link my TikTok account to the ad manager? A: Navigate to user settings in TikTok Ads Manager and link your TikTok profile to the ad account.

Q: What is the best time to run TikTok ads? A: Set your ads to run between 6 AM to midnight to target peak engagement times.

Q: How do I calculate if my campaigns are profitable? A: Use a ROAS calculator by inputting your product cost and selling price to determine the required ROAS for profitability.

Q: How often should I check my campaign performance? A: Monitor your campaigns daily at a specific time, such as 8 PM, to identify and trim non-profitable campaigns quickly.

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