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Meta ads part 11 || Business Manager Setting || Engr Luqman Hafeez|| Aqib Zaman

Introduction

In this article, we will explore the comprehensive section of accounts in Facebook's Business Manager. We will cover the intricacies of managing pages, ad accounts, and business asset groups. This guide aims to provide clarity on how to navigate these settings efficiently.

Managing Pages in Business Manager

When you first create your Business Manager, it will not automatically include any pages. To add a page, you must be the administrator of that page. Here's a step-by-step guide to add a page:

  1. Add a Page: Click on the “Add” button and enter the page name. If you are the admin, the page will be added.
  2. Provide Access: You can add individuals who need access to the page from the “People” section.
  3. Partner Access: If you work with an agency, choose the “Assign Partners” option.
  4. Removing a Page: To remove a page, you can do so easily from the settings.

In addition, you can create a new page directly from Business Manager or through the web interface. If you need to add a client’s page, ensure you are the admin of that page to enter its ID successfully.

Understanding Ad Accounts

Ad accounts are essential for running advertisements. Newly created Business Manager accounts will not have ad accounts by default. To create one:

  1. Create New Account: Click on “Ad” then “Create New” to enter the necessary details like account name and currency. Make sure to select the appropriate time zone.
  2. Access Ads Manager: Once the ad account is created, use the “Open in Ads Manager” option to start running your ads.

It’s crucial to note that if your ad account gets suspended upon creation, you’ll need to provide identification details to reinstate it within 48 hours.

Granting Access

To give access to others for managing the ad accounts:

  1. Select People: From the People section, choose individuals for access.
  2. Control Options: Decide on the type of access — full control or limited access depending on the roles of those you are sharing it with.
  3. Partner Agencies: Similarly, you can assign access to partner agencies by entering their business ID.

You can also request access to other ad accounts if needed. This involves entering the respective ad account ID and assigning access accordingly.

Business Assets Groups

Business Assets Groups allow the organization of multiple businesses under one account. For example, if you manage several pages and ad accounts, you can group them based on business needs. This feature simplifies access management and enhances operational efficiency.

You can also add and remove apps critical to your business and adjust settings accordingly.

Finally, we will delve into how to run WhatsApp campaigns, explore our data sources, and address additional important elements in subsequent articles.

Keywords

  • Business Manager
  • User Permissions
  • Page Management
  • Ad Account Creation
  • Ads Manager
  • Business Assets Groups
  • Access Control
  • Partner Agency Access
  • WhatsApp Campaigns

FAQ

Q1: What is a Business Manager in Meta Ads?
A: Facebook's Business Manager is a management tool that allows users to manage their business's pages, ad accounts, and user permissions centrally.

Q2: How do I add a page to my Business Manager?
A: To add a page, click on “Add,” enter the page name, and ensure you are the administrator of that page.

Q3: What should I do if my ad account gets suspended?
A: If your ad account is suspended, you'll need to enter your identification details and may have it reinstated within 48 hours.

Q4: Can I request access to another ad account?
A: Yes, you can request access to other ad accounts by entering their respective account IDs.

Q5: What are Business Assets Groups?
A: Business Assets Groups help organize and manage multiple business-related assets, such as pages and ad accounts, under a single framework in Business Manager.

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