Master TikTok Marketing For Your Business | Go Viral & Increase Sales Quick!

Step 1: Markdown Article

Introduction

You probably see a tiny little gorilla figurine. I see Harambe, someone who must be protected at all costs. This leads me to today’s topic: TikTok. A beautiful segue, am I right?

As of last month, TikTok beat YouTube for average watch time in the US and the UK. If you've been thinking about adding TikTok to your business’s social media marketing strategy, the time to do it is now. If not for me, for Harambe. Especially if you're interested in capturing the attention of the Gen Z audience.

What's up? It's Jamal from HubSpot. In this guide, I’m going to show you how to get your business on TikTok today so you can grow your audience using tools and techniques employed by some of the biggest brands. For more on the current state of social media marketing, download HubSpot's free Social Media Trends 2021 report. The link is in the description. While you're there, subscribe and ring that notification bell.

Even if you don't have TikTok on your phone, you've definitely felt its impact. From the Milk Crate Challenge to a guy on a skateboard drinking cranberry juice while Fleetwood Mac plays, many of the biggest viral moments recently started on TikTok. No wonder TikTok was the world’s most downloaded app in 2020, beating Facebook and Instagram. It remains in the number one spot with 2.6 billion downloads since launching in 2016.

Start by Setting Up Your Profile

Download TikTok and start using it for your business. Go to "Manage your account" in settings and select "Switch to business account." This gives you access to enhanced metrics, a business content guide, and music approved for commercial use. Setting up your profile photo and bio isn’t much different from other social media accounts. Use texts, emojis, and hashtags to describe your business briefly. TikTok allows one URL in your bio—use LinkTree if you need multiple links. You can also link your Instagram or YouTube account, which sits beside the follow button on your profile, offering premium real estate.

Content Strategy

You're all set but what to post? Like all social media strategies, you don't want to start posting willy-nilly. TikTok prioritizes video content, so you need a strategy. Consider your user profiles; while content might work great on TikTok, ensure it connects with your audience. Also, research what other businesses in your category do to earn followers and engagement. TikTok's video showcase tool lets you browse top brand videos, which can be a useful starting point. Do deeper research into your competitors to see what’s truly effective.

Frequency and Content Style

It’s generally recommended that brands post on TikTok one to three times a day for maximum engagement. This might seem overwhelming but not all your TikToks need to be masterpieces. TikTok is the most casual social media platform, meaning you can post authentic moments without turning every video clip into a major production. According to TikTok’s research, users head to TikTok to lift their spirits. Keep things entertaining and light.

A good example is Chipotle's TikTok, where someone dips a quesadilla in guacamole. Simple, yet effective. Remember, TikTok allows users to play music over their videos. As a brand, use music from the commercial use library to avoid copyright issues. If you must use a specific song, license it directly from the owner and safe list it with TikTok.

65% of TikTok’s users prefer original sounds from brands. TikTok has partnered with music distributors and production companies to help create unique sounds optimized for the platform. While participating in trends is great, the goal should be to create your own trend. For example, Converse encouraged London TikTokers to express themselves by customizing a pair of All-Stars for London Fashion Week.

Influencers and Tools

Influencers are crucial on TikTok, but you don't need to hire someone with millions of followers. Micro-influencers in your niche can bring a lot of value. TikTok offers several apps to assist your marketing efforts.

Fanbytes: Helps find influencers in the 13-21 age range.
ViaMaker: A video editing tool to upgrade your clips.
TrendTalk: Offers AI-powered analytics to predict TikTok trends.
Exolyt: Helps optimize your content for engagement.
StoryClash: Monitors relevant discussions about your brand.

Interacting with other users by commenting proactively and avoiding spammy behavior is key. Some tools are free, and others paid, but they help make the most of your TikTok marketing. Not every day does an app take over the internet—capitalize on it.

For thorough guidance on social media platforms, enroll in HubSpot Academy's free online social media certification. Don't forget to like this guide on your way out. Harambe and I have trends to start. They won't start themselves.

Until next time!

Keywords

TikTok Marketing
Social Media Strategy
Business Profile
Content Strategy
Influencers
Micro-influencers
Trends
Video Content
Engagement
HubSpot

FAQ

What are the first steps to get my business on TikTok?

Start by downloading TikTok, setting up your profile, and switching to a business account. This will give you access to enhanced metrics and content guides.

How often should my business post on TikTok?

It’s generally recommended to post one to three times a day to maximize engagement. Remember to keep content simple and authentic.

Can I use any music for my TikTok content?

As a business account, you should use music from TikTok’s commercial use library. If you want to use specific songs, you need to license them directly from the owner.

Are influencers important for TikTok marketing?

Yes, influencers, especially micro-influencers in your niche, can add significant value to your marketing strategy.

What tools can help with TikTok marketing?

Several tools like Fanbytes, ViaMaker, TrendTalk, Exolyt, and StoryClash can assist in finding influencers, editing videos, predicting trends, optimizing content, and monitoring brand discussions.