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Master Facebook Ads with Charley T: Creative Testing, Scaling Strategies & More!

Introduction

Welcome, everyone, to another session of the Ask Charlie T show! In today's session, we're tackling your questions on YouTube and across various social platforms like LinkedIn, Twitter, and TikTok. If you have any questions, drop them in the comments or leave a Super Chat to get prioritized. Now, let's dive right into it!

Key Highlights:

  • Water Reminder: Hydration is key! We kick things off by reminding everyone to stay hydrated.
  • Promo Codes & Giveaways: Use code WGMI to get 20% off at disruptorschool.com. Plus, every purchase over $ 150 comes with a free hat. Enter with a "DS" in the comment section for a chance to win $ 100 off any master class and a free hat.
  • Instagram Automation: Comment "7" on any Instagram post to get a link to Charley's new Begin to Win program.

Addressing YouTube Comments:

Munib's Comment:

Munib praised Charley's video on how to scale Facebook ads, prompting Charley to share the link to that video. He assures everyone that the fundamentals of Facebook ads haven’t changed in years.

Anton's Questions:

Anton had questions about using rebuttal upsells and DPA ads with custom audiences. Charley explained the importance of using custom audiences, especially targeting audiences with around 10,000 events to start.

Live Questions:

Alex's Query:

Alex asked about the top performing static ads. Charley explained that static ads are always effective, especially during periods of high CPMs. He emphasized that the best-performing ads are those that are on-brand for your business.

Saffron's Transition:

Saffron wanted to know how to transition from TikTok ads to Facebook ads. Charley recommended leveraging existing TikTok content, including static images, and starting with bottom-of-funnel strategies.

Super Chats:

Numerous Super Chats were answered, diving deep into diverse topics:

Subscription Product Strategy:

Dennis asked about setting up a $ 20/month subscription product and how long to remain unprofitable until existing subscriptions catch up. Charley focused on understanding churn, cash flow, and the importance of making money without ads first.

Dynamic Creatives:

Josh queried about using two Dynamic Creative ad sets instead of one. Charley discussed the scientific method of having a control and variable setup to gain qualitative insights.

Scaling Ad Spend:

Dennis returned with a question about whether more spend results in better outcomes. Charley explained that while more spend yields more data and faster learning, initial results may vary.

Drop Shipping Insights:

Titus, a dropshipper, sought advice on ad account setup, and Charley laid out a comprehensive strategy involving ad analysis, funnel alignment, and vertical integration.

Wrapping Up:

Charley encouraged everyone to share the live session and final reminders to join the Spin to Win giveaway. He emphasized the importance of qualitative insights over mere performance metrics.

Keywords

  • Facebook Ads
  • Dynamic Creatives
  • Static Ads
  • Subscription Products
  • Churn Rate
  • Cash Flow
  • Scaling Ad Spend
  • Drop Shipping
  • Rebuttal Upsells
  • Custom Audiences

FAQ

The one campaign structure involves having multiple ad sets with dynamic creatives or flexible ads, with a focus on broad targeting and automated rules to scale profits and efficiency.

How can you transition from TikTok ads to Facebook ads?

Leverage existing TikTok content and begin with bottom-of-funnel strategies. Focus on creating a consistent customer journey and analyzing performance data from both platforms.

No. Carousels are automatically selected placements, and attempts to disable them are futile. Instead, trust Facebook’s optimization for the best user experience.

How can you improve your conversion rate for Facebook ads?

Analyze your ad creatives to see which ones drive the highest Average Order Values (AOV) and adjust your sales page based on insights from these ads. Focus on learning from both wins and losses to continuously optimize your strategy.

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