Learn the Basics of TikTok Ads | Introductory Tutorial | Session 01

Introduction

Assalam alekum, I am Bilal Sir Buland, and welcome to our session on the basics of TikTok Ads. This new series is for those who have finished the basic course on TikTok Shop. In this new playlist, I will ensure that you have all the information starting from the account creation to bringing sales and affiliate marketing. This is indeed a basic course, but it is essential for everyone who wants to venture into digital marketing, especially on TikTok.

Let me explain why ads are important on this platform. Though the video might be slightly long, please watch it in its entirety as it takes a lot of hard work to make these videos. It's around 5:54 AM, and I am making this video for you. So, let's dive in.

Even if you have many subscribers with minimal spending, it will not always give you organic traffic. The first 90 days are considered a honeymoon period for every seller. There is a quick method that has given me immense success. If your ad is approved within two hours, your work starts there. You have to provide the sample to the influencer, handle the courier, and manage all related logistics.

The price of the product, the type of product, and the audience selection are all significant factors. Very soon, your ad creatives should be ready, so they can move towards high CPA (Cost Per Action). If you’re unfamiliar with CPA, don't worry. We will cover it comprehensively. I will make five to ten videos, ensuring this course ends with clarity. I will show you my accounts, and Alhamdulillah, I have millions of pounds in sales. Anyone can verify them at any time. I even show them live to my students.

I was personally called by Patrick, the director of TikTok for the entire region, who labeled my ad performance as a case study due to its exceptional results. This was a proud moment for me and a testament to my hard work and the blessings of Allah. Spending around 2000 pounds, I generated sales worth 18000 pounds. This surprised even the TikTok team.

I will share all my strategies and experiences with you. Starting with a limit of 100 orders during the probation period, I managed to increase my daily spending and subsequently my orders, even paying commissions to influencers between 10-15 pounds. The ad cost does not include these commissions.

The key takeaway is that running ads brings traffic instantly and is very cost-effective. It gives you high traffic on a minimal budget. We will delve into this in great detail. Remember, newbies might find this confusing, so it's best suited for sellers with some experience who need to clear basic concepts before advancing.

I hope you find this session helpful. If you like the content, please like, subscribe, share, and remember to keep watching the videos. See you in the next session.

Take care, Allah Hafiz.

Keywords

TikTok Ads
Affiliate marketing
Ad approval
CPA (Cost Per Action)
Influencer marketing
Digital marketing
Organic traffic
Ad cost
TikTok Shop
Sales strategy

FAQ

Q1: Why is the first 90 days period important for TikTok sellers? A1: The first 90 days are considered a honeymoon period where sellers generally see more organic reach and engagement.

Q2: What should you focus on after your ad is approved? A2: After ad approval, focus on providing samples to influencers, handling courier logistics, and setting the right price for your product.

Q3: Why is it crucial to select the right audience for your ads? A3: Selecting the right audience ensures that your ads reach potential buyers who are more likely to purchase your products.

Q4: What does CPA stand for and why is it important? A4: CPA stands for Cost Per Action. It measures the cost-effectiveness of your ad campaigns by analyzing how much you spend to achieve a specific action from your audience.

Q5: How significant is the role of ad creatives? A5: Ad creatives are crucial as they greatly impact the success of your campaign. Good creatives can lead to higher engagement and conversions.

Q6: How did Bilal Sir Buland achieve significant sales on a small budget? A6: By optimizing ad strategies and leveraging influencer marketing, Bilal Sir Buland achieved significant sales with a small budget, generating sales worth 18000 pounds from an ad spend of 2000 pounds.

Q7: What should new sellers focus on before advancing to this course? A7: New sellers should first clear their basic concepts about TikTok marketing and sales strategies before advancing to this more in-depth course.