Las Vegas small business talks economic impact of TikTok

Introduction

Welcome back to Ark Las Vegas! The atmosphere here is lively, particularly with the tempting desserts displayed on the table. Today, we’re focusing on local small businesses and how platforms like TikTok have significantly broadened their reach. One such business is TSP Baking Co., represented by its owner, Carrie Garcia. Recently, she had the opportunity to engage in a discussion with Congressman Stephen Horford about TikTok's influence on businesses in Las Vegas.

Carrie described how TikTok has become an essential tool for her bakery, especially in attracting both locals and visitors from around the globe. She emphasized the platform's potential for small businesses—particularly in Las Vegas where tourists frequently look for new dining experiences. Many of her customers mention they learned about TSP Baking Co. through TikTok, and it has become a common occurrence for tourists to head straight to her shop upon arriving in Las Vegas.

During the conversation, Carrie shared a memorable moment when she was recognized by one of her employees in the building. The employee mentioned following TSP on TikTok and expressed excitement about visiting the bakery. This interaction underscores the power of social media in facilitating brand recognition and connecting businesses with their customers.

Carrie also provided insight into the content her business shares on TikTok. She encourages fellow entrepreneurs to not shy away from posting, even if they feel camera-shy. Showing food products is a great way for businesses to engage potential customers. Authenticity, she states, is crucial for going viral on the platform; she noted that her first viral video received a million views and helped draw attention to her bakery. Carrie encourages businesses to be consistent and genuine, as these qualities resonate more with viewers.

TSP Baking Co. specializes in cookies, mini cupcakes, and cakes, and has been operational for almost eight years. Located in North Las Vegas, just a short drive from the bustling Strip, TSP Baking Co. will celebrate its eighth anniversary on November 11. They are known for their creative seasonal offerings, like their spooky-themed treats. Carrie mentioned that they offer daily cakes and even provide cookie shipping for those who visit Las Vegas and want a sweet souvenir to take home.

For those interested in visiting or ordering from TSP Baking Co., it’s located at 6120 North Decatur, right off the 215 freeway. More information can be found on their website, tsp lv.com, and they actively engage with followers on TikTok under the handle @tspbakingco.

Keywords

Las Vegas
Small business
TikTok
TSP Baking Co.
Local community
Economic impact
Social media
Authenticity
Bakery
Customer engagement

FAQ

Q: What business did Carrie Garcia represent?
A: Carrie Garcia represented TSP Baking Co., a local bakery in Las Vegas.

Q: How has TikTok impacted TSP Baking Co.?
A: TikTok has expanded TSP Baking Co.'s reach by attracting both local customers and international tourists who discover the bakery through the platform.

Q: What advice did Carrie give to fellow small business owners regarding TikTok?
A: Carrie advised business owners not to be afraid of posting, even if they are camera-shy. Showing food and being authentic can lead to greater engagement and success on the platform.

Q: What products does TSP Baking Co. specialize in?
A: TSP Baking Co. specializes in cookies, mini cupcakes, and cakes.

Q: Where is TSP Baking Co. located?
A: TSP Baking Co. is located at 6120 North Decatur, North Las Vegas.