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INSANE TikTok Ads Scaling Strategy 2024 ($37k per week)

INSANE TikTok Ads Scaling Strategy 2024 ($ 37k per week)

Yo, what's good Mafia? You asked for it, so I'm about to give you a lethal TikTok ads advanced scaling strategy. This method will help you take your ads from just a few hundred dollars a day to consistently making $ 30k per month while maintaining your ROAS.

Prerequisites for the Strategy

This strategy only works if you’re already running ads and getting a few sales. If you're at this stage, you're ready to scale while keeping your profit margins intact and maintaining your ROAS. Let's dive in.

Case Study: Zach's Success

This is the same ad strategy that helped my boy Zach go from $ 1,000 in revenue to over $ 37k per week. This is a lethal strategy, and if you have some data on your pixel, you can start scaling quickly, achieving up to 3K-10K in daily revenues.

Preliminary Steps: The Testing Strategy

Refer to my previous video (linked here) to deploy the initial testing strategy. By now, you should have a winning audience and a winning ad creative.

What Qualifies as Winning?

  • Winning Ad Creative: Any ad with above a 1.5 click-through rate (CTR) on TikTok.
  • Winning Audience: An audience providing low cost per clicks (below $ 1, preferably below $ 0.50) and CPMs below $ 25.

Knowing Your Numbers

This strategy can make or lose money very quickly. Knowing your numbers is crucial. Use a ROAS calculator (linked here) to plug in your numbers:

  1. Product Cost: $ 15
  2. Selling Price: $ 40

From these numbers, calculate the required ROAS to determine profitability or break-even points.

The Ad Strategy Breakdown

  1. Initial Setup:

    • Best Performing Ads: Pick the one with the highest CTR and conversions.
    • Copy to New Campaign: Name this phase Phase 3, Bid Ladder.
    • Create Three Ads: Call these Bid 1, Bid 2, and Bid 3.

  2. Detailed Setup:

    1. Campaign Level:
      • Everything remains the same.
    2. Ad Group Level:
      • Name it Bid 1.
      • Select Pixel and optimize for purchases.
      • Keep audience and settings the same.
      • Set a daily budget of $ 100.
      • Schedule it to launch at midnight or 6 a.m. with day parting set.
      • Use a Cost Cap bid strategy. Start with TikTok's suggested bid.
    3. Duplication for Bids:
      • Duplicate ad groups for three different bids: Bid 1 = \$ 7.96, Bid 2 = \$ 8.96, and Bid 3 = \$ 9.96.

Monitoring and Scaling

  • Monitor Aggressively: Check every six hours.
  • Adjust Bids: Increase by a few cents if not spending.
  • Scale: Once the best-performing ad group is identified, scale aggressively by increasing the daily budget.

Mentorship and Giveaways

Every video, I do a giveaway. Comment down below with "scale" and your questions for a chance to win one month of free mentorship. Don't forget to like and subscribe for more content like this.

Summary

Once your winning audience and winning ad creatives are identified, you can deploy this bid ladder scaling strategy to quickly scale your TikTok ads. Keeping an eye on performance and knowing your numbers will ensure you maintain profitability while scaling fast.

Keywords

  • TikTok ads
  • Advanced scaling
  • ROAS
  • Click-through rate
  • CPM
  • Bid strategy
  • Cost cap
  • Ad group
  • Pixel data
  • Mentorship
  • Free giveaway

FAQ

Q: What qualifies as a winning ad creative on TikTok?

A: A winning ad creative is any ad with above a 1.5 click-through rate (CTR) on TikTok.

Q: How do I know if my audience is winning?

A: Your audience is winning if it is giving you low cost per clicks (below $ 1, preferably below $ 0.50) and CPMs below $ 25.

Q: What is ROAS, and why is it important?

A: ROAS stands for Return on Ad Spend. It's crucial because it helps you determine if your ads are profitable.

Q: How often should I check my ad performance once the strategy is deployed?

A: You should monitor your ads every six hours to ensure they're performing well and adjust bids as necessary.

Q: What do I do if my ads aren't spending the full budget?

A: If not spending the full budget, increase the bid by a few cents to ensure better spending.

####Q: What's the purpose of using a 'Cost Cap' bid strategy? A: The 'Cost Cap' strategy lets TikTok find the best quality buyers within your specified budget, leading to higher conversion rates and better profitability.

Feel free to reach out if you have any concerns or need further clarification. Happy scaling! Peace✌

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