If I Started On TikTok In 2024, I'd Do This

There's something magical about transforming your passion into a full-time income as a TikTok creator. TikTok is one of the fastest ways to do so, but it's also easy to get stuck with minimal views. Here are five strategies you should implement if you are starting on TikTok in 2024 to quickly grow and succeed.

1. Use the Correct Settings

Before posting anything, ensure your settings optimize who sees your content. When setting up, disable recommendations to personal contacts and Facebook friends. This forces TikTok's algorithm to find an audience that genuinely cares about your content. Also, make sure to use a personal account instead of a business one to access trending sounds, which are crucial in growing your account quickly.

How to Adjust Settings:
1. Go to the hamburger menu in the top right.
2. Click on "Settings and Privacy."
3. Go to "Privacy" and make sure your account is public.
4. Turn off the options under "Suggest your content to others."
5. Ensure you don't sync your contacts or Facebook friends.
6. In "Account," confirm it is set to a personal or creator account.

2. Focus on Posting Daily

Consistency is key. Develop the habit of posting daily, without obsessing over views. Showing up consistently not only builds your routine but also signals TikTok to prioritize your content over less consistent creators. Pick a regular posting time; for instance, posting at 7 PM can target audiences relaxing in the evening.

Helpful Mindsets:
1. Set actions-based goals, such as dedicating time daily for content research or committing to daily posts instead of focusing on the metrics like views or followers.
2. Don't blame the algorithm if your views are low; instead, study your successful videos and those of other popular creators to learn what works.

3. Establish a Weekly Routine

Take TikTok seriously by developing a structured routine. Determine whether this is just a hobby or something you want to pursue seriously.

Routine Tips:
1. Have a flexible posting range; commit to at least one but up to three posts daily.
2. Batch your content-related tasks, like dedicating one day for recording, another for editing and uploading, and yet another for research and scripting.

4. Niche Down Early

Identify what you want to be known for and focus on that niche. Relate your content to a specific problem your audience is struggling with and provide solutions. This not only makes your content more valuable but also accelerates growth.

Figure Out Your Niche:
1. Determine what you want to sell or be known for.
2. Identify your ideal viewer and their struggles.
3. Define three to four content pillars that align with your niche. These pillars will guide your content creation.

5. Mix Your Content

Experiment with various content types and video lengths to determine what resonates best with your audience. Here are the content types you should consider:

Evergreen Content: Non-trending, valuable content that remains relevant over time. Usually longer videos but also experiment with shorter ones.
Viral Content: Trend-driven and high-engagement videos like 5-8 second clips using trending sounds. These are easier to create and can boost your views and followers quickly.
Depth Content: Videos to build a deeper relationship with your audience, such as spontaneous stories or behind-the-scenes insights. These videos strengthen viewer loyalty, necessary for long-term growth.
In-Depth Videos: Horizontal or landscape videos over a minute long can benefit from TikTok's video views booster, potentially increasing your visibility and views.

Remember to create a balanced mix of these content types, keeping your audience engaged and your growth consistent.

Keywords

TikTok growth
Correct settings
Personal account
Posting daily
Consistency
Weekly routine
Niche content
Mix of content
Evergreen content
Viral content
Depth content

FAQ

1. Why should I turn off content recommendations to my contacts? Turning off these settings ensures that TikTok’s algorithm works to show your content to an audience genuinely interested in your niche, rather than people you already know who may not engage deeply with your content.

2. Why is it important to post daily? Posting consistently signals to TikTok that you are a reliable content creator, which can result in your videos being prioritized over less consistent creators.

3. What if I don’t know my niche yet? If you don’t have a product or service yet, start by asking yourself, "What do I want to be known for?" and then identify the specific problems your audience struggles with that you can help solve.

4. What types of content should I focus on? Mix between Evergreen content, viral content, and depth content. Evergreen content provides long-term value, viral content quickly boosts views and engagement, and depth content builds strong audience relationships.

5. Should I delete videos with low views? No, because deleting videos removes valuable data that TikTok uses to learn about your content and who to show it to. Low-view videos won’t be a focus for your followers, so there’s no harm in keeping them.