I Tried Shopify Dropshipping For 24H (Realistic Results)

Introduction

In a recent 24-hour dropshipping challenge, I set out to find a product, set up a store, create advertisements, launch a testing campaign, and analyze the results. This article outlines the entire process from start to finish, providing a realistic view of the efforts and outcomes associated with running a dropshipping business.

Finding the Product

To begin, I needed to select a product to sell. I utilized AutoDS, an all-in-one dropshipping platform that facilitates product research, ordering, and fulfillment. This platform offers an array of product research methods, including access to trending products, handpicked selections, and an AdSpy tool to analyze current successful ads across various social media platforms like Facebook, Instagram, and TikTok.

After scrolling through the TikTok ads for about 15 minutes, I discovered an interesting product: an electric nail clipper. This product has gained popularity recently due to its convenience for parents with young children or caregivers for elderly individuals. The clipper, priced at approximately $ 12 including shipping, has a competitive retail price of around $ 40, yielding a solid profit margin.

Setting Up the Store

With the product chosen, I moved on to setting up a Shopify store using a free AI-powered store builder that simplifies the process drastically. The entire setup took less than five minutes. Upon completing the main adjustments, the store featured a simple homepage design, although I planned to enhance it further with logos and color adjustments.

Creating Advertisements

Next, it was time to create advertisements for the electric nail clipper. I turned to Launch Ads, an ad agency that specializes in crafting ads for e-commerce products. I opted for their TikTok split-testing package to generate three different ad variations for the product, increasing the likelihood of success.

The ads were delivered promptly, allowing me to proceed with my store enhancements. Meanwhile, I also utilized Page Pilot to create a high-converting product page with striking imagery and compelling copy—all generated in a matter of seconds.

Launching the Campaign

Once the ads were ready, I headed to TikTok to launch a website conversion campaign with a $ 20 daily budget. I scheduled the ads to run from 10 AM to midnight to target optimal engagement times. The campaign comprised three ad groups to maximize the exposure and effectiveness of the different advertisements.

Results Analysis

After running the ads for exactly 24 hours, the results were in. I spent a total of $ 58.91 on ads, with a cost-per-click (CPC) of $ 1.36 and a cost-per-thousand impressions (CPM) of around $ 17. The ad campaign yielded 43 clicks, and TikTok reported one sale.

Upon reviewing Shopify's data, I confirmed that I received one order for $ 39.95 with a conversion rate of 2.04%. However, when calculating the profitability, I incurred higher costs than expected:

Advertising Costs: $ 58.91
Product Fulfillment Cost: $ 9.43
Payment Processing Fees: $ 2.26

This resulted in a total loss of around $ 30 for the day, prompting me to halt the campaign, as it didn’t seem worth the effort.

Conclusion

This dropshipping challenge highlighted the challenges and intricacies involved in launching a product within a tight timeframe. While there was potential for profit with further adjustments and focus, my initial attempt didn’t prove lucrative. For those looking to start their own dropshipping journey, I recommend using reliable tools and strategies but also prepare for the variability in results.

Keyword

Electric nail clipper, dropshipping challenge, AutoDS, Launch Ads, Page Pilot, TikTok ads, Shopify store, ad campaign, product research, conversion rate.

FAQ

Q1: What is dropshipping?
A1: Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

Q2: How long did the entire dropshipping challenge take?
A2: The entire challenge was designed to take 24 hours, including finding a product, setting up the store, creating ads, and running the campaign.

Q3: What platform did you use for product research?
A3: I used AutoDS, which offers an all-in-one platform for dropshipping that includes product research tools and order fulfillment services.

Q4: What were the results of the ad campaign?
A4: The ad campaign generated 43 clicks and one confirmed sale, but incurred a loss when factoring in ad spend, product costs, and payment processing fees.

Q5: Should I expect to make money right away in dropshipping?
A5: While dropshipping can be profitable, it often requires time, research, and adjustments before seeing substantial profits. Immediate success is not guaranteed.