I Tried Dropshipping Using TikTok Ads For The First Time (Insane Results)

Introduction

Hello everyone! My name is Brian, and I'm on a quest to explore whether dropshipping is still a profitable business model. In this article, I'm going to share my journey and the results I encountered while using TikTok ads for the first time. If you’ve seen my previous video, you may remember that I had achieved close to $ 1,000 in sales through TikTok organic posts. However, I decided to switch things up, stop testing my previous product, and dive into a different niche.

Why I Chose Flare Jumpsuit Leggings

After researching the market, I decided to test out flare jumpsuit leggings. The women’s niche is one of the most lucrative dropshipping categories, second only to pet products. Women tend to buy a variety of items online, particularly if those items solve a problem or offer something new and exciting. With this in mind, I realized there was a high demand for flare leggings, as I saw many engaging videos of them circulating on TikTok.

To further validate my choice, I reached out to fellow dropshippers who just started their journey like me. They, too, believed that flare jumpsuit leggings were worth testing. However, this time around, I decided to run TikTok ads instead of relying solely on organic posts, as I cannot test products without dedicated advertising.

My Investment in TikTok Ads

Having previously generated close to $ 11,000 in sales, I figured it was time to reinvest some of my earnings into ads to see if they could propel my business further.

Here’s a breakdown of the product costs. I found the jumpsuit on ZenDrop for $ 6.80, with shipping costing about $ 7.45. Thus, the total product cost amounted to $ 14.25. Operating on the principle of including free shipping, I priced the leggings at $ 36.99 (with a slight additional markup).

Day-by-Day Ads Performance

Day 1:
I launched my ads with a $ 20 budget for two ad groups, utilizing viral TikTok videos made by other creators. By the end of the day, I had no sales and incurred $ 40 in ad costs.

Day 2:
I maintained the same $ 20 per ad group setup and implemented new ads. Unfortunately, I still saw no sales, leaving me at a total loss of $ 80.

Day 3:
On the third day, I followed advice from a TikTok marketing expert, Tactic, who recommended running ads for at least three days. I increased my budget to $ 40 per ad group, totaling $ 80 for that day. To my surprise, I made four sales, generating approximately $ 148 in revenue and profiting around $ 90. The ad spend seemed worth it!

Day 4:
After finally seeing some results, I decided to increase my budget to $ 50 per ad group. I successfully sold 30 units, which brought in $ 682 in profits. That day was astonishing for a first-time ad campaign!

Day 5:
Fueled by my earlier successes, I pushed my spending to $ 200 for the day. Unfortunately, I only managed to make two sales and lost money. This experience reminded me how unpredictable ads can be.

Final Thoughts

This journey taught me that running ads can be a mixture of luck and strategy. While it’s crucial to analyze data and learn from your spending, I acknowledged my luck in this project so far. Ads can either reach the right audience or completely miss the mark. I’ve gained valuable insights that I wish to share in future videos.

For anyone considering dropshipping, I recommend starting with TikTok's organic reach to familiarize yourself with the algorithm before spending money on ads. Budget wisely and understand that losing money in advertising is part of the game.

Thank you for reading! If you enjoyed this article and want more like it, please subscribe. I’m also approaching 100 subscribers and would love to share this journey with you. Feel free to comment any questions you may have on dropshipping or TikTok ads.

Keywords

• Dropshipping
• TikTok ads
• Flare jumpsuit leggings
• Advertising budget
• Sales results
• Organic reach
• E-commerce journey

FAQ

Q: What product did you choose for dropshipping?
A: I chose flare jumpsuit leggings based on market trends and high engagement on TikTok.

Q: How much did you initially invest in TikTok ads?
A: I started with a $ 20 budget per ad group and adjusted it as I reviewed the performance.

Q: What made you switch from organic marketing to paid ads?
A: I wanted to see how TikTok ads could improve my sales since I couldn't test products with organic posts alone.

Q: What did you learn from your ad campaign results?
A: I learned that advertising can be hit or miss; sometimes outcomes depend on audience engagement and timing.

Q: Should beginners start with paid ads?
A: I recommend starting with TikTok’s organic reach to understand the platform before investing in ads.