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How to Use TikTok For Business (The Lazy Way)
Introduction
If you're contemplating whether TikTok is the next step for your business, it's time to dive into this powerful platform. In this article, we will explore insights gathered from TikTok expert JT Barnett, who has amassed 250,000 subscribers on the platform and has consulted numerous brands to develop successful content strategies and profitability on TikTok.
Understanding Your Hesitations
Many individuals can be hesitant about venturing onto TikTok for a multitude of reasons. In this article, we'll address common concerns about starting on the platform, particularly from a business perspective.
Security Concerns
One big issue that has been raised regarding TikTok is data security, given its connections to a Chinese company. There are concerns that user data could be accessed for malicious purposes. One potential solution for those worried about this is to have a secondary phone dedicated to TikTok, keeping your main phone free of the app and any sensitive data. This allows for a level of security while still enabling participation on a trendy platform.
Energy and Posting Schedule
Many business owners also struggle with the energy required to maintain an active TikTok presence. JT emphasizes that posting frequency can vary significantly from person to person. Ideally, posting three times a day works well to gain traction, but the key is to ensure that it's sustainable for the individual. For some, that may mean opting for once or twice a week instead. Consistency is more critical than sheer volume.
Batch Content Creation
For those feeling overwhelmed by the idea of posting regularly, batching content can be an effective workaround. This involves recording multiple videos in one or two days, then spacing the release of each video over the following weeks. Outsourcing editing and posting can further relieve the pressure. However, remember that engagement in the comments section and building community relationships is crucial for long-term success on the platform.
Commitment Level
TikTok, while known for its potential for virality, is not an instant success scenario for most users. It's important to commit to the platform for at least 90 days before judging performance or engagement, as growth takes time. This time frame allows for more data collection and a better understanding of what works and what doesn't.
The Changing Face of TikTok
One contemporary trend is to hire a “face” or personality to represent your brand on TikTok, which can alleviate the pressure of being on camera if that’s outside your comfort zone. This approach involves collaborating with creators who can authentically connect with your target audience. This is increasingly becoming an industry standard for businesses of all sizes.
Conclusion
Ultimately, TikTok offers immense opportunities for businesses willing to adapt. With the potential for genuine engagement and a lively community, diving into TikTok doesn’t have to feel daunting. With the right strategy and self-awareness, any business can carve out a space on this dynamic platform.
Keywords
- TikTok
- Business
- Content Strategy
- Security Concerns
- Batch Creation
- Commitment Level
- Creator Collaboration
- Social Media
- Audience Engagement
FAQ
1. Is it too late to start on TikTok for my business?
No, it is not too late! TikTok still has several years of growth ahead, and new users can find success by joining now.
2. What should I do if I'm concerned about TikTok's data security?
Consider using a secondary phone solely for the TikTok app to help protect your personal data.
3. How often should I post on TikTok for business?
While posting three times a day can be ideal, focus on what is manageable for you, even if that’s just once or twice a week.
4. How long should I commit to TikTok before expecting results?
Allow a commitment period of 90 days to gather enough data to evaluate your TikTok strategy effectively.
5. Can I hire someone else to manage my TikTok account?
Yes, hiring a creator or personality to represent your brand can be a great way to engage with your audience without being the face of the content yourself.