How To Use TikTok for Business in 2024

I've been able to build a following of over 1.5 million people on TikTok, and I'm going to share with you the tips I've learned along the way.

1. Avoid Starting With a Business Account

I definitely recommend that you use a Creator account. One of the biggest reasons for this is that with a Creator account, you can use all of the most popular music, which can help your video go viral. With a business account, you have to use copyright-approved music, making it much more difficult to make videos go viral. It's not impossible, but in my experience, I definitely prefer the Creator account, and I've tried both.

2. Focus on Providing Value

The biggest challenge people face when starting their business account is that they start talking about their business. People don't care about what you do until they know, like, and trust you. Instead of talking about your business, you need to focus on figuring out how to give value to your target group of people. TikTok is excellent for this.

3. Create Quick Tips

What I recommend for all businesses is to start by offering what are called "quick tips"—15 to 25-second videos where you give a quick how-to tip related to your business. For example, if you're a car dealership, don't just show new cars all the time. Instead, give car-related tips like how to save money on gas, how to clean your car correctly, and how to take care of the interior. You can find these tips by Googling "top 50 car care tips" and then using tools like ChatGPT to write a short script for you.

4. Consistency is Key

Post one to three videos a day. The more you post, the better your chances. Posting frequently also shows TikTok that you're here for the long haul. Be prepared for your first 50 videos to get some views but then taper off. It's normal. Over time, TikTok will start promoting your content more.

5. Overcome Camera Shyness

One of the hardest parts for most people is being in front of the camera. The more you hit record, the better you will get. Don't be discouraged by your initial attempts.

6. Learn from Competitors

Look at other businesses in your niche and see what their most popular videos are. Most businesses talk about themselves and get almost no views. Instead, look for videos where they provide value because those tend to perform better.

7. Use Hashtags and Descriptions Effectively

In 2024, longer descriptions and the correct use of hashtags have become more important. Use hashtags that match exactly what you're talking about and consider geo-specific hashtags to target a local audience. Every so often, tag your location to let the algorithm know where you are.

8. Just Get Started

The hardest part is getting started. Your first videos will be your worst videos, and that's okay. The longer you do it, the better you will get.

Keywords

TikTok
Business account
Creator account
Viral videos
Quick tips
Consistency
Camera shyness
Competitors
Hashtags
Descriptions

FAQ

Q: Should I use a Business or Creator account on TikTok for my business? A: I recommend using a Creator account because it allows you to use popular music, which can help your videos go viral.

Q: What type of content should I post for my business on TikTok? A: Start with quick tips related to your business. For example, if you're a car dealership, give tips on car care or saving money on gas.

Q: How often should I post on TikTok? A: Post one to three videos a day. The more you post, the better your chances of going viral.

Q: How do I get over the fear of being in front of the camera? A: The more you hit record, the easier it will get. Practice makes perfect.

Q: How important are hashtags and descriptions on TikTok in 2024? A: Using the correct hashtags and writing longer, descriptive captions are very important for your content to be discovered.

Q: How can I learn from my competitors on TikTok? A: Look at what other businesses in your niche are doing, especially their most popular videos. Focus on providing value rather than talking about your business.