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How To Use TikTok Ads | TikTok Ads Tutorial (FOR BEGINNERS)

Introduction

In this guide, you will learn how to set up your first TikTok ad step-by-step. TikTok advertising is an effective way to reach a younger audience, and it’s simpler than you might think. Follow these steps to get started!

Setting Up Your TikTok Ads Account

The first thing you need is a TikTok Ads account. If you don’t already have one, be sure to check out the promotional link provided, where you may find offers such as “spend $ 500, get $ 500 in ad credits.” This can significantly benefit your initial ad campaigns.

To create your account:

  1. Visit the TikTok Ads page.
  2. Click on Get Started and complete the registration process, which typically takes less than 5 minutes.

Once your account is set up, you'll be directed to a dashboard that looks something like this.

Creating Your First TikTok Ad Campaign

Step 1: Create Campaign

  1. If your dashboard view is different, click on Campaigns and then Create Campaign.
  2. You'll be prompted to choose an advertising objective. For your first ad, select Traffic.
  3. Enter a campaign name (e.g., “Traffic”). Check the special categories if applicable, but for most, these will remain unchecked.

Step 2: Optimization Location

  1. Choose where to send the traffic. Most users will send traffic to your website.
  2. For placements, ensure that Select Placements is checked. It’s recommended to focus solely on TikTok for the best results, so keep that selected.
  3. Make sure the Include Search Results option is checked to display ads related to specific keywords searched by users on TikTok.

Step 3: Targeting

For targeting options, you can leave it open to let TikTok find your audience or customize your targeting:

  1. Select your target location from available choices.
  2. Adjust age brackets, gender, languages, and household income as needed.
  3. Interest and Behavior: This is particularly powerful, allowing you to target users based on their purchase intentions, video interactions, creator interactions, or hashtag interactions.

For example, to target those interested in phone tripods, navigate through the Purchase Intentions to select relevant categories such as Tech and Electronics and Cell Phone Accessories. It’s recommended to limit your choices to 1-3 interests for simplicity.

Step 4: Budget and Schedule

Set your campaign budget:

  1. Choose between a Daily Budget or Lifetime Budget (minimum daily budget is $ 20).
  2. You can schedule start and end dates or run ads at specific times.
  3. Set the Optimization Goal to clicks and leave Cost Cap blank initially to gather data on actual costs.

Step 5: Creating Your Ad

You can decide to use a Spark Ad from an existing TikTok profile or create a custom identity:

  1. Upload a logo and set your brand name.
  2. Choose between different ad formats: video or Carousel image ads.

Create a video ad:

  1. Upload directly or choose from your library.
  2. Keep text under 100 characters.
  3. Select applicable Call-to-Action options to enhance engagement (e.g., "Shop Now", "Order Today").

Step 6: Finalize Your Ad

  1. Enter the destination URL.
  2. Review the preview of your ad.
  3. After ensuring everything is correct, click Publish to make your ad live.

Conclusion

Running your first TikTok ad is straightforward when you follow these steps. Experiment with different targeting options and ad types to see what works best for your audience.

If you want a more in-depth understanding of TikTok ads or tips, make sure to explore additional resources available.

Keywords

  • TikTok Ads
  • Ad Campaign
  • Traffic Objective
  • Targeting Options
  • Budget and Schedule
  • Call-to-Action
  • Spark Ad

FAQ

Q1: How do I create a TikTok Ads account?
A1: Visit the TikTok Ads page, click on "Get Started," and follow the registration process.

Q2: What is the minimum budget for a TikTok ad?
A2: The minimum daily budget is $ 20.

Q3: Can I target specific locations with my ads?
A3: Yes, you can choose from specific current locations available in the targeting options.

Q4: What are the recommended ad types for beginners?
A4: Beginners should start with either video ads or Carousel image ads for a straightforward approach.

Q5: How do I optimize my targeting?
A5: You can select detailed demographics or allow TikTok to handle targeting automatically for better results.

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