How to Use Simplified Mode to Create TikTok Ads

Introduction

Creating your first TikTok ad can feel overwhelming, especially if you’re not familiar with the platform’s advertising options. However, if you’ve never created a TikTok ad before, using the Simplified Mode is an excellent choice. This feature allows you to streamline the process by limiting the options available, which is perfect for beginners.

What is Simplified Mode?

In Simplified Mode, you’ll find that the complexities of ad creation are stripped away. This means that instead of facing an array of choices, you’ll only be presented with four core campaign objective options rather than the usual seven. This focused approach makes it easier for you to get started without feeling bombarded by too many options.

Targeting Made Easy

One of the benefits of Simplified Mode is its simplified targeting features. You can easily select your location, along with demographic options such as age and interests. Moreover, you have the choice to target based on behaviors or opt for an automatic audience, which allows the TikTok algorithm to do the work for you.

Budget Management

Setting your budget is also straightforward in Simplified Mode. However, it’s important to note that this option does not include day-parting, which allows ads to run only at certain times of the day. This aspect of budget control could be a limitation if you want to run ads at specific times.

Choose Your Video and CTA

Once you’ve nailed down the targeting and budget, you can select the video you wish to promote. Additionally, you will have the opportunity to choose a Call-to-Action (CTA) button from a predefined list. This further streamlines the process, ensuring that you don’t have to decide on a myriad of additional settings.

What's Not Available?

Despite these advantages, there are some features you won’t have access to in Simplified Mode. If you are involved in special ad categories, looking to perform split testing, or wanting to use Campaign Budget Optimization (CBO) alongside targeting based on household income, you will need to switch to Custom Mode. This mode offers advanced features but can be overwhelming for those new to TikTok advertising.

Conclusion

In summary, if you are a beginner in creating TikTok ads and don’t want to deal with the overwhelming options, Simplified Mode is the perfect starting point. Begin here to build your confidence and eventually transition to Custom Mode when you feel ready.