How to Trick the TikTok Algorithm to Make You Go Viral

Introduction

In the past 30 days, I've made over $ 220,000 using TikTok, but it hasn't always been this easy. I remember when I first started posting; I put in tons of effort into my videos, yet they hardly gained any views despite my attempts. This made me question why some pages take months to be picked up by the algorithm while others seem to achieve success within days. After a few months of research, I discovered some effective strategies smaller creators were leveraging to grow their profiles. After applying these strategies, I managed to earn over $ 100,000 in just 12 months.

In this article, I will outline three simple steps to grow a TikTok page quickly. While it may sound unbelievable, understanding the underlying mechanics of the algorithm is key.

Understanding the Algorithm

When you first start posting on TikTok (or any social platform), you're essentially providing content for the algorithm to evaluate. The only job of this algorithm is to present your content to the appropriate audience. At the outset, TikTok has no clue who will enjoy your content, which is why it tests your videos against a small group of users. Typically, your initial videos will reach between 200 and 1,000 people. The algorithm assesses three metrics to measure the performance of your video:

1. Engagement Rate: How many likes, comments, and shares your video receives.
2. Watch Time: How long viewers watch the video.
3. Follow Through Rate: How many other videos a viewer engages with after watching your content.

If your video receives favorable results in these categories, you may expect it to go viral. However, this isn't a guarantee.

For example, a video showcasing a cute dog can garner thousands of views due to its broad appeal. In contrast, a tutorial on cleaning a dog's ears, while potentially engaging, may struggle to go viral because it appeals to a more niche audience.

The key takeaway here is that your content should strike a balance between broad appeal and niche specificity. The algorithm needs your help as much as you need its.

Step 1: Plan and Structure Your Content

Before recording any videos, it's crucial to do thorough research. Many beginners overlook this important step, often finding themselves stuck in “200-view jail,” wondering why the algorithm isn’t working in their favor. You shouldn’t blame external factors for your struggles to gain traction. To succeed, you must know what your target audience desires.

Start by consuming content that resonates with your audience. By immersing yourself in the type of videos they enjoy, you'll begin to understand what works and what doesn’t. Ask yourself a series of questions about your target demographic – what do they watch? What age group do they belong to? What problems are they trying to solve?

Ultimately, the essence of being a good creator lies in connecting with your audience. Create an avatar of your target audience based on your research, and let this avatar inspire your content planning.

Step 2: Analyze Competition and Content

If, after posting your content regularly, you're still not going viral, then it's time to evaluate your approach critically. Sometimes, despite your best efforts, the algorithm just doesn’t pick up your video. Alternatively, your content may not be engaging enough. To navigate this, put your video alongside the successful content you’ve drawn inspiration from and assess both.

What isn’t quite right? Is the lighting poor? Did you start too slowly? Always take responsibility for your results and focus on improving aspects that are within your control.

When crafting content, I strategically plan to create at least five variations of each video. Each variation should feature different hooks, ways of engaging viewers, and methods to encourage them to watch until the end. Analyze which versions perform best and create more variations based on successes. This iterative process will aid in constructing a community around your content by fostering engagement.

Conclusion: Connecting with Your Audience

Ultimately, remember that creating content is about fostering a connection between the creator and the consumer. Once you grasp this relationship, you will consistently draw in views and build a loyal audience.

Keywords

TikTok, algorithm, viral, content creation, engagement, audience, niche, social media, video performance, views.

FAQ

Q: How can I increase the visibility of my TikTok videos?
A: Focus on creating engaging content that balances broad appeal with niche interests. Thoroughly research your target audience and leverage SEO techniques to enhance visibility.

Q: What metrics should I track to determine video performance?
A: Monitor engagement rate (likes, comments, shares), watch time, and follow-through rate on your videos to assess performance effectively.

Q: How often should I post new TikTok content?
A: Consistency is key. Try to post regularly, but prioritize quality over quantity. Aim for at least a few times a week.

Q: How do I find out what my audience likes?
A: Consume content that aligns with your niche and target audience, analyze successful videos, and engage with your followers to get their feedback.

Q: What should I do if my videos aren’t performing well?
A: Analyze your content for potential improvements, learn from high-performing videos, and make necessary adjustments to your technique or presentation.