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How to Setup TikTok Pixel | Tiktok Conversion Tracking Guide

How to Setup TikTok Pixel | TikTok Conversion Tracking Guide

Introduction

In this article, we'll guide you through the process of installing your TikTok Pixel and setting up conversion tracking for TikTok ads. We recommend watching the entire setup video first and referring back to different sections as needed. This is crucial because TikTok’s current interface doesn’t allow deleting pixels or setting up new events after installation. Let’s dive in!

Step-by-Step Guide

1. Access the TikTok Ads Dashboard

  • Navigate to the TikTok Ads Dashboard.
  • Click on "Assets" and then "Events" under the "Assets" section.
  • Select "Web Events" in the Events Manager as we're focusing on web events.

2. Create and Name Your Pixel

  • Click "Manage" and then "Set Up Web Events."
  • Choose "TikTok Pixel" and name it something identifiable, like "Setup Testing."
  • Opt for the "Automatic Setup" if using a partner platform like Shopify or WooCommerce.

3. Manual Pixel Installation

  • Choose "Standard Mode" and create the pixel.
  • Copy the generated pixel code.

4. Insert the Pixel Code

  • The method works on almost any platform, including Wix, Squarespace, ClickFunnels, GoHighLevel, or Unbounce.
  • Navigate to your site settings:
    • GoHighLevel: Funnels > Settings > Head Tracking Code
    • ClickFunnels: Funnel Settings > Head Tracking Code
    • Unbounce: JavaScript Settings > Head Tag
  • Paste the pixel code accordingly.

5. Enable Advanced Matching

  • Go back to your TikTok dashboard and enable "Automatic Advanced Matching."

6. Set Up Conversion Tracking

  • Choose to track based on "URL Keywords."
  • Define events for URLs such as "view content" for landing pages and "submit form" for thank you pages.
    • Example: For view content, enter the URL of your landing page.
    • Example: For submit form, enter the URL of your thank you page.
  • Specify whether you want the tracking to count events every time or once.

Verification

  • Use the TikTok Pixel Helper Chrome Extension to ensure your pixel is active.
  • Verify with the correct pixel ID and corresponding events such as "page view" and "view content."

Conclusion

You’ve now successfully installed your TikTok Pixel and set up conversion tracking. Subscribe for more advanced TikTok ad strategies and updates from our agency, ensuring optimal performance for your TikTok ads.

Keywords

  • TikTok Pixel installation
  • Conversion tracking setup
  • TikTok Ads Dashboard
  • Web events
  • URL keywords
  • Pixel code
  • Advanced matching
  • TikTok Pixel Helper

FAQ

1. Can I delete or modify my TikTok Pixel after installation?

  • No, TikTok’s current interface doesn’t support deleting pixels or setting up new events post-installation.

2. What platforms support the Automatic Setup method?

  • Platforms like Shopify and WooCommerce support automatic pixel installation.

3. How do I manually install the TikTok Pixel?

  • Copy the pixel code, navigate to your site settings (e.g., Wix, Squarespace, ClickFunnels), and paste the code in the Head Tracking Code section.

4. What is the benefit of enabling Automatic Advanced Matching?

  • It allows TikTok to better match your customers with their data, enhancing tracking accuracy.

5. How can I verify if my TikTok Pixel is installed correctly?

  • Use the TikTok Pixel Helper Chrome Extension to check if your pixel is active and tracking the correct events.

6. What should I do if I have multiple URLs for tracking?

  • Use the "plus" button in the URL keywords section to add multiple URLs. The tracking will work for any of the specified URLs.

7. What event type should I choose for a lead magnet funnel?

  • Track "view content" for landing pages and "submit form" for thank you pages to understand user actions.

By following these steps, you can effectively set up and manage your TikTok Pixel, ensuring that your conversion tracking is accurate and comprehensive.

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