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How | To Setup | Tiktok | Pixel | Sufian Ahmad

How | To Setup | Tiktok | Pixel | Sufian Ahmad

Introduction

Assalam Alekum! In today's video, we are going to learn how to set up a TikTok pixel for tracking user activity on our website. This data helps us improve our advertisement strategies. Let's dive right in.

Step-by-Step Guide to Setting Up TikTok Pixel

Opening the Required Pages

  1. Open two essential pages on tiktokfanshack.xyz.
  2. Click on the 'Events' section.
  3. Choose 'Web Events' as we need to track web-related activities.
  4. Click on 'Manage.'

Creating the Pixel

  1. Click on "Create Pixel."
  2. Choose "Manual Setup" and click "Next."
  3. Name the pixel (e.g., Spooky Mall Pixel).
  4. Skip the next prompt and proceed.
  5. Use a template and apply it.

Installing the Pixel

  1. Choose the "Event Builder" option.
  2. Uncheck both advanced settings boxes and click "Next."
  3. Click on "Create Event."
  4. Copy the pixel code.

Adding Pixel Code to Website

  1. Paste the pixel code in the header section of your website:

    • Navigate to your website's theme settings.
    • Click on 'Edit Code.'
    • Find the theme.liquid file and locate the <head> section.
    • Paste the copied pixel code and save.

  2. Insert additional code for checkout tracking:

    • Navigate to 'Settings'.
    • Go to 'Checkouts' and find 'Additional Scripts.'
    • Paste the pixel code in the 'Additional Scripts' input field and save.

Verifying Pixel Installation

  1. Continue the pixel setup on TikTok’s dashboard.
  2. Install the 'Meta Pixel Helper' Chrome extension.
  3. The extension will help verify pixel installation and monitor tracking.

Configuring Events

  1. Set up the first event: View Content:
    • Use the URL keyword /products as this appears in all product page URLs.
  2. Set up the second event: Initiate Checkout:
    • Use the keyword checkouts from the URL during the checkout process.
  3. Set up the final event: Place Order:
    • Use the keyword /thank_you which appears after an order is placed.
    Save these events.

Verifying Pixel Functionality

  1. Add pixel events:
    • Open the Pixel Helper extension to make sure the pixel is activated.
    • Test by opening a product on your website to verify events are being tracked.

Verify Your Identity

  1. Ensure your identity is verified by entering your email and the received code.
  2. Confirm your identity on TikTok’s pixel settings.

Conclusion

Your pixel is now set up and tracking the necessary events. This allows detailed insights into user activities, helping you refine your ad strategies.

Thank you for watching the video. Khuda Hafiz.

Keywords

  • TikTok pixel
  • Web events
  • Manual setup
  • Pixel code
  • Header section
  • Meta Pixel Helper
  • URL keyword
  • Event Builder
  • View Content
  • Initiate Checkout
  • Place Order
  • Verify identity

FAQ

Q: What is a TikTok pixel? A: A TikTok pixel is a snippet of JavaScript code that tracks user activity on your website, helping you collect data for better ad targeting and performance.

Q: How do I create a TikTok Pixel? A: Go to TikTok's Events Manager, click on 'Create Pixel,' select 'Manual Setup,' and follow the prompts to name and configure the pixel.

Q: Where do I paste the pixel code on my website? A: The pixel code should be pasted in the header section of your website’s theme file and also in the additional scripts section under 'Settings' > 'Checkouts.'

Q: What is Meta Pixel Helper? A: Meta Pixel Helper is a Chrome extension that verifies the installation of your pixel and ensures it is tracking correctly.

Q: How do I set up events for the pixel? A: Set up events like 'View Content,' 'Initiate Checkout,' and 'Place Order' using specific URL keywords that are part of your website's URL paths.

Q: How can I verify that my pixel is working correctly? A: Use the Meta Pixel Helper extension to check if the pixel is activated and monitor the events being tracked by navigating through your website.

Q: Why do I need to verify my identity? A: Verifying your identity ensures that you have secure access to your tracking data and helps TikTok confirm the authenticity of your account.

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