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How | To Setup | Tiktok | Pixel | Sufian Ahmad

How | To Setup | Tiktok | Pixel | Sufian Ahmad

Assalam alekum,

In today's article, we will learn how to set up the TikTok Pixel. This pixel tracks user activity on your website, gives us data, and on the basis of this data, we can make informed decisions to optimize our advertisements. Let's dive into the setup process.

Setting Up the TikTok Pixel

First, you need to open the TikTok Pixel setup page, and for this example, we are using tiktokfanshack.xyz. Follow these steps carefully:

  1. Open Events Manager:

    • Go to your TikTok Pixel setup page.
    • Click on "Events".
    • Select "Web Events".

  2. Create Pixel:

    • Click "Manage" and choose "Create Pixel".
    • You will see two options: "Manual Setup" and "Partner Setup". Choose "Manual Setup".
    • Give your pixel a name. For example, "Spooky Mall Pixel".
    • Click "Next" and then "Skip".

  3. Define Your Funnel:

    • Choose "Use Template".
    • Apply the standard template provided.

  4. Pixel Code Installation:

    • Copy the pixel code provided.

    • Paste this pixel code in the header section of your website.

    • Website Integration:

      • Go to your website's theme settings.
      • Edit the theme's liquid file.
      • Paste the pixel code inside the <head> section.
      • Save the changes.

    • Additionally, go to your website's checkout settings, find the section for additional scripts, and paste the code there as well.

  5. Verify Pixel Installation:

    • Install the Meta Pixel Helper extension to verify the pixel installation.
    • This will ensure that the pixel is properly installed and tracking events on your website.

Setting Up Events

  1. View Content Event:

    • Go to the "Create Event" section.
    • Choose "View Content" and enter the URL keyword. Typically, for product pages, it might be like /products.
    • Save the event.

  2. Initiate Checkout Event:

    • Similarly, create an event for Initiate Checkout. Identify the URL pattern that shows when the checkout process starts and enter it in the URL keyword field.
    • For example, it could be /checkout if that shows in the URL when someone initiates the checkout.

  3. Place an Order Event:

    • Create an event for Place an Order.
    • Enter the URL keyword for the Thank You page that appears after a successful order, e.g., /thankyou.

Verifying Event Tracking

  1. Test Your Events:
    • Visit different pages on your website like product pages and checkout pages.
    • Use the Meta Pixel Helper to confirm that the events are being tracked properly.
    • Check for events like Page View, Add to Cart, Initiate Checkout, and Place an Order.

Final Steps

  1. Verify Identity:
    • Back in the TikTok Pixel setup, verify your identity by entering your email.
    • A confirmation code will be sent to your email. Enter the code to complete the verification.
    • Repeat if necessary until your identity is confirmed.

Conclusion

Your TikTok Pixel is now set up, and events are properly tracking user interactions on your website. Use this data to optimize your ads and improve your marketing strategy.

Thank you for reading, and we hope you found this guide helpful. Khuda Hafiz.

Keywords

  • TikTok Pixel
  • Setup
  • Event Tracking
  • Advertisement Optimization
  • Manual Setup

FAQ

  1. What is the TikTok Pixel?

    • The TikTok Pixel is a tracking code that provides data on user interactions on your website, helping to improve ad targeting and performance.

  2. How do I install the pixel code on my website?

    • You paste the provided pixel code into the header section of your website’s theme liquid file and also in the additional scripts section in your checkout settings.

  3. What events should I track with the TikTok Pixel?

    • Key events to track include View Content, Initiate Checkout, and Place an Order.

  4. How can I verify that my pixel is working properly?

    • Use the Meta Pixel Helper extension to verify that the pixel is installed and tracking events correctly.

  5. Why do I need to verify my identity during the setup?

    • Verifying your identity ensures that you are the legitimate owner of the pixel and the website, adding a layer of security to your tracking setup.

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