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How To Setup TikTok Pixel Conversion API on Shopify - Server and Browser Side (The Easy Way!)

Introduction

Setting up the TikTok Pixel for your Shopify store is a straightforward process that enables you to track conversions effectively. This guide will walk you through the steps, from creating a TikTok Pixel in your TikTok Ads Manager to integrating the Pixel into your Shopify store using the Pixelify app. Here’s how to do it:

Step 1: Create a TikTok Pixel

  1. Log in to TikTok Ads Manager: Start by logging into your TikTok Ads Manager account.

  2. Navigate to Events: Click on the “Tools” tab in the main menu and select "Events."

  3. Create a New Data Source: Choose the option to create a new data source and select “Web.”

  4. Enter Store Details: Input your store name and the URL (note that if you're using a demo store, your domain may not be linked).

  5. Choose Manual Setup: Opt for the manual setup option for your TikTok Pixel.

  6. Add Pixel Name: Provide your Pixel with a distinctive name (e.g., “My Store Pixel”).

  7. Generate Pixel ID: Once created, you will be directed to a section where you can click on “Test Event” to retrieve your Pixel ID. Copy this ID for later use.

Step 2: Integrate TikTok Pixel Using Pixelify

  1. Install Pixelify App: Go to your Shopify store and install the Pixelify app, which supports both Facebook multipixels and TikTok MTI pixels.

  2. Set Up TikTok Pixel: Launch the Pixelify app, navigate to the setup page, and select “Set up TikTok Pixel.”

  3. Add Pixel ID: Paste the Pixel ID you copied earlier into the appropriate field in the Pixelify app.

  4. Generate Access Token: For conversion tracking, go to the settings section in Pixelify. Scroll down and generate an access token, which you will also need to copy.

  5. Define Pixel Scope:

    • Entire Store: If you want the Pixel to fire across your entire store (every product and collection), select this option.
    • Specific Products/Collections: If you wish to restrict the Pixel's firing to specific products or collections, you can choose those from the available options.

  6. Confirm Pixel Setup: After making your selection, click “Add.” Your Pixel is now set up.

Step 3: Verify Pixel Installation

  1. Use TikTok Pixel Helper: To confirm that your TikTok Pixel is functioning correctly, install the TikTok Pixel Helper extension in your web browser.

  2. Check Pixel Tracking: Navigate to one of your products on your Shopify store. The Pixel Helper will indicate whether everything is being tracked properly.

  3. Wait for Event Tracking: Note that it might take 20 to 30 minutes for the Pixel to start reporting data as it is still new.

Congratulations! You have successfully set up the TikTok Pixel Conversion API on your Shopify store for both server and browser side tracking. If you have questions or need further assistance, leave a comment below!

Keyword

Keywords: TikTok Pixel, Shopify, Conversion API, Pixelify, TikTok Ads Manager, Track Conversions, Setup Guide, Access Token, Event Tracking.

FAQ

1. What is a TikTok Pixel?
A TikTok Pixel is a piece of code that you can install on your website that allows you to track user interactions and conversions from TikTok ads.

2. Why do I need the Conversion API?
The Conversion API allows events to be sent from your server rather than from the user’s browser, enabling more reliable and precise tracking of conversions.

3. Can I track specific products with TikTok Pixel?
Yes, you can configure the TikTok Pixel to fire for specific products or collections in your Shopify store.

4. How long does it take for the Pixel to start tracking data?
It generally takes about 20 to 30 minutes for the TikTok Pixel to start reporting data after installation.

5. What if my Pixel isn't tracking correctly?
Make sure that the Pixel ID is entered correctly in the Pixelify app and that the TikTok Pixel Helper extension is installed to confirm tracking.

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