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How To Setup TikTok Ads Surf Scaling Strategy (Step-By-Step)

Introduction

Running paid ads on TikTok can significantly enhance traffic and sales for your website. Setting up a TikTok ad account and implementing the surf scaling strategy is an effective approach to optimize your advertising efforts. In this guide, we’ll walk you through the step-by-step process to create a successful surf scaling campaign for your products.

Step 1: Create Your TikTok Ad Account

  1. Sign Up for an Account
    • Use the special link provided in the description to get free advertising credit from TikTok.
  2. Access Your TikTok Ad Account
    • After signing up, log in to your TikTok ad account.

Step 2: Create a Campaign

  1. Hit the Create Button
    • Choose the "Custom Mode" option.
  2. Select Campaign Objective
    • Opt for "Website Conversions" to optimize for sales.
  3. Name Your Campaign
    • Input a name (e.g., "Surf scale one") and continue without changing any default options.
  4. Create Ad Group
    • Name it "Ad group one" and set up your pixel.
    • Choose "Complete Payment" as your optimization event.

Step 3: Targeting Settings

  1. Select Locations

    • Target the United States and Canada.

  2. Define Your Audience

    • Focus on females aged 18-55 for a beauty product.

  3. Ad Group Specifications

    • Keep broad targeting initially, but plan to duplicate this ad group later to target specific interests.

  4. Set Budget and Schedule

    • Set the daily budget to $ 20 and schedule the ads from 10 AM to 12 AM.

Step 4: Create Your Ads

  1. Setup Ad Level

    • Input your brand identity details (e.g., brand name and logo).

  2. Enable Smart Creative Ads

    • This allows you to upload multiple videos for automatic split testing by TikTok.

  3. Upload Creative Assets

    • Upload five videos and add three concise text lines for the ads, using a clear call-to-action, such as “Shop Now.”

  4. Submit Ad Group

    • After creating your first ad group, duplicate it nine more times.
    • Modify half to stay broad and the other half to focus on specific interests (e.g., Beauty and Personal Care).

Step 5: Monitor Performance

  1. Review Status
    • Check ad groups in review and set them to start at 10 AM.
  2. Monitor Results
    • Assess performance every three hours.
    • If an ad group performs poorly, turn it off; if it performs well, consider doubling the daily budget for those ads.

By implementing this surf scaling strategy, you can continually optimize your campaigns and maximize profits.

Keywords

  • TikTok ads
  • Surf scaling
  • Ad setup
  • Website conversions
  • Budget
  • Target Audience
  • Smart Creative Ads

FAQ

What is surf scaling in TikTok Ads?
Surf scaling is a testing and scaling strategy designed to optimize ad performance by targeting a broad audience initially and later narrowing down to more specific interests.

How do I create a TikTok Ads account?
You can create a TikTok Ads account by signing up through a special link provided, which may also offer advertising credits.

Why is it important to monitor ad performance?
Monitoring ad performance helps in identifying underperforming ads, allowing you to modify or disable them and allocate more budget to successful ads.

How can I set a daily budget for my TikTok Ads?
When creating your ad group, you can set the daily budget according to your advertising goals; the recommended minimum is $ 20.

What type of audience should I target for beauty products?
For beauty products, targeting females aged 18-55 in regions like the United States and Canada can be effective. Adjust interests based on product specifics.

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