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How to Setup a Tiktok Shop (Full Tutorial for Beginners)

Introduction

In this guide, we're going to explain how to set up your TikTok Shop step-by-step. Below you'll find detailed instructions to get started with setting up your TikTok Shop.

Step 1: Getting Started

To set up your TikTok Shop, go to shop.tiktok.com and click "Get Started". Here, you will choose whether you are a seller, creator, partner, or affiliate. Since you are setting up a shop, select "Seller" and then click "Learn More".

Alternatively, visit seller.tiktok.com which takes you directly to the setup page.

Step 2: Selecting Your Shop Location

Choose your location: Asia, Europe, or North America. For instance, if you are in the United States, choose "North America" and then pick "United States".

Step 3: Setting Up an Account

You have options to sign up using your phone number, email, or TikTok account. It's advisable to set up a new account instead of linking it directly to your existing TikTok account for flexibility later on. Here’s why: setting up a new TikTok Shop allows you to unlink or relink different pages if you need to change your niche or products.

Step 4: Register as a Merchant

After registering with an email and password, TikTok will send a verification code to your email. Press on "Register as a Merchant", then verify using the code sent via email.

Business Type

Select whether you are an individual or representing a business. Enter your shop name (e.g., "Cardinal Court") and categorize your primary products. If unsure, "miscellaneous stores" or a related category will suffice.

Step 5: Verifying Identity

Once you've received the code on your phone, you'll need to upload identification like a passport or driver's license for verification. This is necessary regardless of whether you set up the shop as an individual or a business with an EIN or LLC.

Note on Limits

You are only allowed to register one TikTok Shop per person per identity. To bypass this, set up a new business or LLC, which gives you a new EIN number. This permits registering another TikTok Shop.

If you need multiple shops:

  1. You can register one under your personal details.
  2. Another under your business or LLC using its EIN number.

For additional shops beyond these two, form another LLC with a new EIN number. You can get a new EIN by filing at irs.gov, although this could complicate your taxes.

Step 6: Confirm and Submit

After entering all required details and verifying your identity, you'll be directed to a review page. Confirm that you are not a third-party subcontractor, then submit.

That's it – you've successfully set up a TikTok Shop.

Keywords

  • TikTok Shop Setup
  • Seller registration
  • TikTok shop location
  • Identity verification
  • EIN number
  • LLC registration
  • Business category

FAQ

Q: Do I need a separate TikTok account to set up a shop?
A: It's recommended to set up a new TikTok Shop account for better flexibility in managing different niches or products later on.

Q: Can I register multiple TikTok Shops?
A: You can register one TikTok Shop per person per identity. For additional shops, you need to set up a new business or an LLC with a different EIN number.

Q: What identification is needed for verification?
A: You will need to provide a passport or driver's license to verify your identity, even if registering under a business or LLC.

Q: What business category should I pick if unsure?
A: If uncertain, choose "miscellaneous stores" or a related category.

Q: Can I change my shop's products or niche later?
A: Yes, by setting up a separate TikTok Shop account, you can unlink a page later and relink a different one if you want to switch products or change your niche.

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