How To Setup A TikTok Ad Business Center Account

Introduction

In today's article, we are going to cover exactly how to set up a TikTok Business Center for agencies. If you're an agency looking to manage multiple client ad accounts or if you’re just looking to manage multiple ad accounts for your own business, then this guide is definitely for you.

Author Introduction

If you don't know who I am, my name is Chase chapel, and we work with some of the largest brands and creators in the world that you definitely know and love. So, let's get into it. We will cover how to create a TikTok Ad Agency Business Center and create the ad account so that you can run ads on TikTok.

Why Should You Create a Business Center on TikTok?

Manage All Client Ad Accounts: You can manage all of your client ad accounts.
Track All Client Data: Track all of your client data and ad spends to see what's working and measure all analytics under one single Business Center.
Qualify for TikTok Ad Agency Partner Program: You can gain unique benefits, additional training, extra ad spend credits, and optimize client accounts better.

Step-by-Step Guide to Setting Up

1. Create a Business Center

Go to business.tiktok.com and create your Business Center to manage all ads for yourself and your clients. You can sign up using:

Your TikTok account
Your own email and password
Google

Once you’ve created the account, you can redeem up to $ 1,500 in TikTok ad credits using the unique link provided below the video.

2. Business Settings

Navigate to your business settings:

Enter your Business Center name
Verify your agency
Add two-step verification for security

3. Create or Get Access to Ad Accounts

You have two options:

Create a New Ad Account: For yourself or a client.
Request Access: Preferred method. Your client creates the account and shares their ad account ID for you to request access.

You can also share and manage access using the Business Center ID through the Partners feature.

4. Assign Team Members

Add team members by:

Inviting them via email
Assigning them roles (Admin or Standard)
Allocating access to specific ad accounts

5. TikTok Shop Access

You can now run TikTok Shop ads by requesting access from your partner using their TikTok Shop access code.

6. Pixels and Tracking

Gain access to your pixels for better tracking and optimization. You can measure conversion events and provide data to TikTok to optimize audiences and ads.

Additional Tools and Becoming a Partner

Become a TikTok partner to get additional benefits, such as a TikTok partner badge, and listing as an agency. You can also use tools like Surge, an AI data recommendations engine, to manage your client’s Shopify accounts and ad data more efficiently.

Conclusion

I hope this article helps you set up your TikTok agency Business Manager and eventually become a partner. If you have any questions, feel free to comment below. Consider subscribing for more insights, and if you need one-on-one guidance, book a call with us.

Cheers and bye!

Keywords

TikTok Business Center
Ad Agency Setup
Manage Client Ads
Ad Tracking
TikTok Partner Program
Pixels and Tracking
TikTok Shop Ads
Surge AI Recommendations

FAQ

Q1: Why should I use the TikTok Business Center?

A1: The TikTok Business Center allows you to manage multiple client ad accounts, track analytics, and qualify for unique benefits via the TikTok Ad Agency Partner Program.

Q2: How do I create a Business Center on TikTok?

A2: Go to business.tiktok.com and sign up using your TikTok account, email and password, or Google.

Q3: What is the benefit of requesting access to a client’s ad account?

A3: Requesting access allows your client to create the ad account independently while you gain the necessary access to manage it, ensuring streamlined and secure operations.

Q4: Can I invite team members to the Business Center?

A4: Yes, you can invite team members and assign them roles (Admin or Standard) and specific access to ad accounts.

Q5: What is TikTok Shop, and why should I set it up?

A5: TikTok Shop is a popular sales channel where you can sell items directly on TikTok. Setting it up can help you gain additional revenue and scale your business.

Q6: How do I become a TikTok Partner?

A6: Visit partners.tiktok.com to sign up as a TikTok partner and gain benefits such as a TikTok partner badge and additional business opportunities.

Q7: What is Surge, and how can it help my agency?

A7: Surge is an AI data recommendations engine that connects your client’s Shopify accounts and ad platforms to provide insights and recommendations to improve revenue and ad performance.