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How to Set Up TikTok Spark Ads

Introduction

Wondering how brands are effectively running TikTok ads through other users’ content? You’ve come to the right place! In this guide, I’ll walk you through the process of setting up TikTok Spark Ads in just under a minute. Let’s dive in!

Step 1: Have the Creator Post the Video

The first step is to have a creator post the video that you want to use as an advertisement. This content should resonate with your target audience, ensuring authenticity and engagement.

Step 2: Enable Ad Authorization

Once the creator has posted the video, they will need to navigate to their page and tap on the three dots located in the corner of the video. From there, they should scroll down to "Ad settings" and toggle on the feature for "Ad Authorization." This step is crucial as it allows you to utilize their video in your advertisement.

Step 3: Generate a Video Code

After enabling ad authorization, the creator must generate a video code. This code is essential for linking your advertisement to the video content shared by the creator. Ensure that they send this video code to you after generating it.

Step 4: Set Up Your Ads in TikTok Ads Manager

Now that you have the video code, head over to TikTok Ads Manager to set up your ads. Select the option for "Spark Ads" when you create your ad campaign. You’ll be prompted to authorize the creator’s video using the video code you received. This final step will allow your ad to appear more authentic, leveraging the creator's audience and increasing the likelihood of conversions.

Using Spark Ads not only elevates your marketing strategy but also makes your content resonate better with the TikTok audience.

Let me know how it goes!

Keyword

  • TikTok ads
  • Spark Ads
  • creator
  • video code
  • ad authorization
  • TikTok Ads Manager
  • authenticity
  • conversions

FAQ

1. What are TikTok Spark Ads?
TikTok Spark Ads are a type of advertisement that allows brands to promote existing content from creators as ads within their audience.

2. How do I enable ad authorization?
To enable ad authorization, the creator needs to go to the video settings, tap on ad settings, and toggle on ad authorization.

3. What is a video code, and how is it used?
A video code is a unique identifier generated by the TikTok creator to allow you to use their video in your ad campaign. You need this code when setting up your ads in TikTok Ads Manager.

4. Why should I use Spark Ads?
Spark Ads increase the authenticity of your advertising efforts by leveraging content that creators have already posted, which can help build trust and improve conversion rates.

5. Can anyone set up Spark Ads?
Yes, as long as you can collaborate with a TikTok creator who is willing to authorize their video content for your advertisement, you can set up Spark Ads.

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