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How to set up "Spark Ads" for TikTok Ads (A-Z)

Introduction

In this article, we will walk you through the process of launching Spark Ads on TikTok, detailing every step from obtaining your Spark Ads ID to setting up your ad campaign. Follow this guide to effectively advertise your content on TikTok and reach your target audience.

Step 1: Obtain Your Spark Ads ID

  1. Open TikTok on Your Phone: Launch the TikTok app and navigate to the post you wish to use for Spark Ads.
  2. Access Post Settings: Tap on the three dots in the bottom right corner of the post.
  3. Enable Ad Authorization: Scroll right to find 'Add Settings.' Here, enable 'Ad Authorization.'
  4. Set Duration: Choose the period for which you want to authorize the ad. A commonly recommended period is 365 days.
  5. Generate Video Code: Hit 'Authorize' and then ‘Generate for Video Code.’ Save the generated code.
  6. Manage and Copy the Code: Once ready, tap on 'Manage' and copy the code for later use.

Step 2: Create a New Campaign

  1. Campaign Creation: Click on ‘Create a New Campaign’ and select ‘Advanced’ settings.
  2. Name Your Campaign: Assign a name to your campaign (e.g., “Top of Funnel AO Creative Testing March”).
  3. Add Ad Group Name: In the ad group section, input a name and clarify that you're testing Spark Ads (consider naming it something like “Spark - Int + Hash” to indicate the targeting method).
  4. Set Up Pixel and Optimization Event: Incorporate your pixel and select the optimization event (e.g., ‘Complete Payment’).
  5. Select Placements: Customize where you want your ads to appear. Consider turning off placements like search results and video downloading.

Step 3: Define Target Audience

  1. Demographics: Choose target locations such as the US and Canada, and set your desired age range to 18-44 years.
  2. Gender Preferences: If you want to target all genders, leave that option as is.
  3. Include or Exclude Audience: Exclude specific audience segments like purchasers in the past 180 days while keeping page visitors.

Step 4: Targeting Interests and Hashtags

  1. Interest Targeting: Begin by typing in keywords that are relevant to your niche. For instance, entering "dog" could bring up options like "dog food" and "pets."
  2. Hashtag Targeting: You can also stack hashtags. For example, input hashtags like #dog, #dogparents, etc., building a list of 30 to 40 relevant interests and hashtags.

Step 5: Set Your Budget

  1. Daily Budget: Set a daily budget to start off your campaign, $ 20 is a common starting point.
  2. Ad Scheduling: Choose to run ads all day without specific scheduling.
  3. Optimization Goal: Generally, set your optimization goal to 'Value.'

Step 6: Configure TikTok Account for Spark Ads

  1. Select TikTok Account: Toggle on the option to use your TikTok account for delivering Spark Ads.
  2. Post Authorization: Paste the code you previously copied while authorizing the post.
  3. Confirm: Select the TikTok post you wish to promote and ensure all settings are correct.

Step 7: Finalize and Submit Your Ad

  1. Add URL: Ensure to include the URL of the product or service you are promoting (for example, a link to your personalized jewelry).
  2. Review Settings: Make sure everything is set correctly before submitting your ad.
  3. Submit: Once everything looks good, submit your ad campaign.

Important Note

Allow your ads to run for at least 5 to 7 days to gather sufficient data. Avoid making hasty decisions based on performance in the first day; give the algorithm time to learn your audience.

Keywords

  • Spark Ads
  • TikTok Ads
  • Campaign Creation
  • Audience Targeting
  • Budgeting
  • Hashtag Targeting
  • Ad Authorization

FAQ

Q1: What are Spark Ads on TikTok?
A1: Spark Ads are a unique ad format on TikTok that allows brands to promote their organic posts as ads, thereby boosting their visibility and engagement.

Q2: Why is it important to set a budget when launching TikTok ads?
A2: Setting a budget helps in managing ad spend and avoiding overspending while ensuring effective advertisement during the campaign.

Q3: How long should I run my TikTok ads before evaluating their performance?
A3: It is advisable to run your TikTok ads for a minimum of 5 to 7 business days to gather sufficient data for evaluation.

Q4: Can I use my own TikTok post as an advertisement?
A4: Yes, you can use your organic posts as Spark Ads by authorizing them within the TikTok Ads Manager.

Q5: What is the benefit of targeting interests and hashtags?
A5: Targeting specific interests and hashtags enhances the effectiveness of your ads by reaching audiences more likely to engage with your content.

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