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How to Set Up Phone Call Tracking in Google Ads Using GTM | Google Ads Call Tracking Tutorial

Introduction

Phone call tracking is an essential feature for businesses utilizing Google Ads. It allows for the monitoring of phone call conversions, providing valuable insights into advertising performance. This article will guide you through the process of setting up phone call tracking in Google Ads, specifically using Google Tag Manager (GTM).

Step-by-Step Guide to Setting Up Phone Call Tracking

  1. Creating a New Conversion Action:

    • First, log in to your Google Ads account.
    • Go to the ‘Tools & Settings’ menu (the wrench icon) in the upper right corner.
    • Under the ‘Measurement’ tab, choose ‘Conversions.’

  2. Select Phone Call as Conversion Type:

    • In the conversions section, click on the plus (+) button to add a new conversion action.
    • You’ll see three options; select "Calls from ads using call extensions."

  3. Setting Up Your Conversion:

    • Click on this option, then proceed by clicking ‘Continue.’
    • Provide a name for your conversion. For example, you can enter "Phone Call Tracking."
    • When asked to assign a value, select ‘Don’t use a value’ and set the count to ‘Every.’
    • Finally, click ‘Continue’ and then ‘Done’ once the setup is complete.

  4. Verifying Your Setup:

    • After setting up the conversion, anyone calling through your ads can be easily monitored and verified.

  5. Tracking Phone Calls on Your Website:

    • If you want to track phone calls generated directly from your website, you will need to use Google Tag Manager (GTM).
    • Note that if there is no call button on your website, you must avoid using this feature.

By following this process, you can effectively set up phone call tracking within your Google Ads campaigns. This simple procedure enables better performance tracking and more efficient advertising strategies.

Thank you for watching this tutorial, and we hope you found it helpful!

Keywords

  • Google Ads
  • Phone Call Tracking
  • Conversion Action
  • GTM
  • Call Extensions
  • Measurement

FAQ

Q1: What is phone call tracking in Google Ads?
A1: Phone call tracking in Google Ads allows advertisers to monitor and analyze phone call conversions generated from ads, providing insights into advertisement effectiveness.

Q2: How do I set up phone call tracking using Google Tag Manager?
A2: To set up phone call tracking using GTM, create a new conversion action in Google Ads, select call extensions, and then implement the tracking code in your GTM setup if applicable.

Q3: Can I track calls made directly from my website?
A3: Yes, you can track calls made directly from your website by using Google Tag Manager. However, ensure that there is a call button on your site to enable this feature.

Q4: What options do I have for tracking phone calls?
A4: You can track phone calls from ads using call extensions, calls made directly to your business phone number, or when users click the phone number on your website.

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