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How to Set Up Infinite TikTok Pixel on Shopify: A Step-by-Step Guide

Introduction

Integrating TikTok Pixel with your Shopify store can greatly enhance your online marketing efforts by providing insightful data regarding customer interactions and events. This guide will walk you through the process of setting up the Infinite Facebook and TikTok Pixel app and connecting it to your Shopify store.

Step 1: Create Your TikTok Business Account

First, ensure that you have signed up for a TikTok Business account. If you haven't done this yet, proceed to create one.

Step 2: Activate the App in Your Theme Editor

  1. Navigate to your Shopify theme editor.
  2. Click on Activate extension to turn it on.
  3. Save the changes you've made.
  4. Close the tab and return to your app interface. You will notice that the activation banner has been removed, indicating that the app is now active.

Step 3: Add TikTok Pixel to the App

  1. Click on ADD TikTok pixel within the app interface.
  2. Fill out the required information, including your desired TikTok pixel name.

Step 4: Access TikTok Business Center for Pixel Details

To obtain your Pixel ID, Access Token, and Test Event Code, follow these steps:

  1. In the TikTok Business Center, click on Assets and then select Advertiser Accounts.
  2. Proceed to click on Ads Manager and navigate to Tools and then Events.
  3. Here you can see your created pixels. If necessary, create a new pixel by clicking on Connect Data Source then Web and selecting Manual Setup.
  4. Fill out the pixel name and click Create.

After creating the new pixel, continue through the setup by enabling the options provided and finish the process to see your new TikTok pixel.

Step 5: Configure Your Pixel in the App

  1. Copy the Data Set ID from the newly created pixel and paste it into the app.
  2. Choose the Target area based on your needs (e.g., Entire Store).
  3. Obtain your Access Token from the Events Manager settings:
    • Scroll down to see the Events API section.
    • Click on Generate Access Token and copy the token.
  4. Paste the token back into the app.
  5. Go to the Test Event section and copy the Test Event Code; paste it back into the app as well.

Note: You should remove the Test Event Code after testing.

Step 6: Create a Custom Pixel

  1. Click on Add Custom Pixel within the app.
  2. Enter your pixel name, then select "Not Required" for permission settings.
  3. Paste the 7-event line code (which you copied earlier) and click Save, then Connect.

Step 7: Save and Test Your Setup

Return to the app, click on Done, and then Save. Your TikTok pixel is now created and active.

Step 8: Validate Tracking Events

  1. Visit your online store and perform various activities (e.g., browsing products).
  2. It is advisable to install the TikTok Pixel Helper to monitor the events such as Page View and View Content.
  3. For testing a purchase event, perform a dummy purchase to ensure that the tracking is successful.

You can validate the events in the TikTok Ads Manager's Test Event section. All activities from your online store will be tracked here.

Step 9: Server Side Events and Compatibility

The Infinite TikTok Pixel integrates well with Shopify’s checkout extensibility, which is part of Shopify’s recent updates.

After you finish testing, remember to remove the Test Event Code from the app.

Keywords

  • TikTok Pixel
  • Shopify
  • Infinite Pixel App
  • Business Account
  • Pixel ID
  • Access Token
  • Test Event Code
  • Event Tracking

FAQ

Q1: Why should I integrate TikTok Pixel with my Shopify store?
A1: Integrating TikTok Pixel helps track user interactions and gathers valuable data for optimizing advertising strategies.

Q2: How do I retrieve my TikTok Pixel ID?
A2: You can find your TikTok Pixel ID in the TikTok Ads Manager under the Events section after creating a new pixel.

Q3: What is the significance of the Access Token?
A3: The Access Token allows secure server-side tracking of events by providing access to your TikTok pixel.

Q4: Can I track all the activities on my Shopify store?
A4: Yes, by selecting the appropriate target area when setting up your pixel, you can track all activities across your entire store.

Q5: What should I do after testing my pixel?
A5: After testing, ensure to remove the Test Event Code from the app to maintain clean event tracking.

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