Published on

How To Set Up And Install Your TikTok Pixel

Introduction

Welcome to the Litchfield Media YouTube channel! I'm Melissa, your host, and I'll be guiding you through setting up and installing your TikTok Pixel. This tutorial is crucial for digital course creators, product-based businesses, and digital product-based businesses alike. Let's dive right in!

Introduction

The TikTok Pixel is an essential tool for tracking website traffic that comes from TikTok. If you own a business or sell products, having this tracking set up is vital. Today, I'll show you how to find, install, and verify the TikTok Pixel within your TikTok Ads Manager.

Step 1: Logging In to TikTok Ads Manager

  1. Log In: First, log in to your TikTok Ads Manager. This will take you to the dashboard.
  2. Navigate to Tools: Go to the Tools section next to Campaign and Dashboard.
  3. Manage Events: Under the Management column, click on Events, then select Web Events and hit the Manage button.

Step 2: Creating and Naming Your Pixel

  1. Setting Up: The system will prompt you to install a TikTok Pixel to create conversions.
  2. Naming: Name your Pixel (e.g., TikTok Pixel) and choose the option to send events and parameters through web browsers.

Step 3: Manual Installation

  1. Install Code: Opt for manual installation of the code and choose 'Event Builder.'
  2. Copy Code: Copy the provided code. You can also download or email it to your website developer.
  3. Advanced Matching: Toggle on Automatic Advanced Matching to ensure vital information like email and phone number gets sent over.

Step 4: Placing the Pixel on Your Website

  1. Base Code: For our example, we'll place the Base Code on all pages by selecting 'View Content' as the event type.
  2. Add Domain: Add the relevant domain and complete the setup.

Step 5: Verifying the Pixel

  1. Access Header Section: On your website's backend, place the Pixel code in the custom header section. Remember to save or publish the changes.
  2. Test Pixel: Copy your website URL and use the free Chrome extension called TikTok Pixel Helper to ensure the Pixel is firing correctly.
  3. Verify ID: The Pixel ID in TikTok Ads Manager should match the one displayed in the extension, and you should see a green checkmark with 'Page View.'

Conclusion

And that's it! You've successfully set up and installed your TikTok Pixel, enabling you to track website visitors from TikTok. Make sure to add this code to all relevant pages on your website.

Stay tuned for more tech tutorials on this channel. Bye!

Keywords

  • TikTok Pixel
  • Ads Manager
  • Website Traffic
  • Digital Course Creators
  • Product-based Businesses
  • Manual Installation
  • Advanced Matching
  • Pixel Helper
  • Verify Pixel

FAQ

Q1: What is a TikTok Pixel? A: A TikTok Pixel is a piece of code installed on your website to track visitor activity from TikTok ads.

Q2: Why is it essential to install a TikTok Pixel? A: Installing a TikTok Pixel helps you track and analyze the behavior of visitors from TikTok, providing insights crucial for optimizing your marketing strategy.

Q3: Can I manually install the TikTok Pixel code? A: Yes, you can opt for manual installation and follow the provided steps to place the code on your website.

Q4: How can I verify if my TikTok Pixel is working? A: Use the TikTok Pixel Helper Chrome extension to test and verify that your Pixel is firing correctly on your website.

Q5: Do I need a developer to install the TikTok Pixel? A: It's not mandatory, as you can manually install it by following the instructions, but having a developer can make the process easier.

Read More