How To Set Up A TikTok Ads Manager & Business Center (The Right Way in 2024)

Creating a TikTok Ads account and Business Center can be a streamlined process, offering a centralized control hub for permissions, users, payments, and much more. This guide will walk you through the easiest way to get everything set up correctly. Let's jump right in!

Step 1: Set Up Your TikTok Ads Account

Click the Link: Begin by clicking the link provided in the description of the relevant video. This will take you to a page where you can click the "Get Started Now" button.
Email and Password: Input your email and create a password, then hit continue.
Business Information: The next page will ask for details about your business such as name, telephone number, time zone, and currency.
Billing Information: Provide your billing information, including your state and province. Automatic payment is recommended for ease, but manual payments are also an option.
Success: After completing these steps, your TikTok Ads account will be officially created.

Step 2: Set Up Your TikTok Business Center

Many people get confused between a TikTok Ads account and a TikTok Business Center, so understanding the distinction is crucial.

What is a TikTok Business Center?

Think of the TikTok Business Center as an umbrella that houses various assets like:

TikTok Ad Accounts
TikTok Profile Accounts
Users or employees
Pixels, catalogs, and audiences

The Business Center enables you to centralize your assets and teams in one place, allow permissions allocations, and manage assets effectively and safely.

When You Should Use a TikTok Business Center

Consider setting up a Business Center if:

More than one person manages your TikTok Ads account.
You need to manage and share assets among multiple accounts.
You need to request access to other accounts.
You need to share multiple ad accounts and other assets in bulk.

Step 3: Create Your TikTok Business Center

Access the Business Center: Go to your newly created TikTok Ads manager and click the Business Center icon in the top right-hand corner.
Fill in the Details: Provide a name for the Business Center, usually your business name, the time zone, and a description of your business. Add your billing information.
Welcome Screen: You'll be taken to a screen that says "Welcome to your TikTok Business Center".
Link Your Ads Account: Request access to your TikTok Ads manager account by copying the ID from the top right corner of the Ads manager and paste it into the Business Center.
Assign Roles and Permissions: You can specify roles like admin, operator, or analyst for each user to control their access levels.
Connect Profile Accounts: Following the instructions, open your TikTok app, scan the provided QR code, and connect your TikTok profile account.
Manage Members and Assets: Add new members by entering their email addresses and assigning roles. You can also manage catalogs and other e-commerce assets.

Setting Up Payment Details and Creating Ads

Overview Tab: In the Business Center's overview tab, you can set up payment details and further refine user permissions.
Pixel Setup: If not already set up, you can assign or create a new pixel.
Create Ads: Navigate back to your Ads manager through the Business Center, select your ad account, and start creating your ads.

For a more detailed tutorial on creating your first TikTok ads, make sure to check out additional resources.

Keywords

TikTok Ads Account
TikTok Business Center
Automatic Payment
Permissions Allocation
Users and Roles
Catalog Management
Pixel Setup

FAQ

Q1: What's the difference between a TikTok Ads Account and a TikTok Business Center? A1: A TikTok Ads account is used for launching campaigns, managing ad resources, and optimizing advertising. The Business Center acts as a centralized hub for managing multiple ad accounts, users, and assets.

Q2: Do I really need a TikTok Business Center? A2: If you are a business with more than one person managing your ads or if you have multiple accounts, a Business Center is highly recommended.

Q3: Can I set up manual payments instead of automatic? A3: Yes, you can choose manual payments, but automatic payments are typically more convenient.

Q4: How can I add a new member to my TikTok Business Center? A4: You can add new members by going to the "Members" section, entering their email address, and assigning them suitable roles.

Q5: What is the role of a catalog in the TikTok Business Center? A5: A catalog is essential for e-commerce businesses; it helps manage product listings that can be used in campaigns.

Q6: How do I find my TikTok Ads account ID for linking? A6: The ID can be found in the top right corner of your TikTok Ads manager.

By following these steps, you can set up your TikTok Ads Manager and Business Center efficiently, ensuring smooth operations as you grow your advertising efforts on TikTok.