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How To Run TikTok Ads in 2024 (FOR BEGINNERS) | TikTok Ads Complete Course | tiktok ads shopify

How To Run TikTok Ads in 2024 (FOR BEGINNERS) | TikTok Ads Complete Course | tiktok ads shopify

Creating a successful TikTok ad campaign involves a series of step-by-step actions which I'll walk you through. The aim is to make sure you utilize your TikTok account effectively. If you purchase the account from me, I'll provide complete guidance to ensure your campaign's success.

Initial Setup

Before you start running your campaign, you need to set up your Pixel on TikTok. This is crucial for tracking conversions. If you're not familiar with TikTok Pixel, watch my tutorial on how to link it with your store. Once you've done that, you can proceed with creating your campaign.

Creating the Campaign

  1. Log in to the Dashboard: Make sure your account is verified and has agency-level access.

  2. Click on Campaign: Navigate to the campaign section and click on 'Create'.

  3. Set Campaign Objective: Choose 'Website Conversion' and click on 'Continue'.

  4. Select Pixel: Attach the Pixel you've set up previously.

  5. Select Event: Choose the event for which you want to optimize, like 'Complete Payment'.

  6. Demographics:

    • Gender: Choose based on your product (Male, Female, or All).
    • Age: Typically, products are suitable for people aged 18-45.
    • Language: Keep it as 'All' unless you have specific language requirements.

  7. Interests & Behaviors:

    • Skip this part for your first campaign for simplicity.

Placement and Budget

  1. Placement: Select only 'TikTok' for ad placement.

  2. Budget:

    • Minimum daily budget: $ 20.
    • Choose to start immediately or schedule it for later.

  3. Ad Creative:

    • Upload a video.
    • Add ad text (e.g., '25% off').
    • Choose the call-to-action button (e.g., 'Order Now').

Landing Page

  1. Landing Page URL: Copy the landing page URL of the product you're selling and paste it into the relevant field on TikTok Ads Manager.

  2. Ensure your landing page is optimized for quick customer actions. Features like a countdown timer, limited stock indicator, and quick buy buttons can enhance conversion rates.

Final Steps

  1. Submit Ad: Check all settings and click on 'Submit'. Your ad will go through a review process and should be live within a few hours.

  2. Review Campaign Performance: Once live, monitor the performance and make necessary adjustments to optimize results.

Keywords

  • TikTok Ads
  • Campaign
  • Pixel Setup
  • Ecommerce
  • Budget
  • Demographics
  • Ad Creative
  • Landing Page
  • Conversion Tracking
  • TikTok Ads Manager

FAQ

Q1: What is TikTok Pixel and why is it important?

A1: TikTok Pixel is a piece of code you place on your website to track conversions and optimize your ad campaigns. It's essential for measuring the effectiveness of your ads.

Q2: How do I set up the TikTok Pixel?

A2: You can set up the TikTok Pixel by visiting TikTok Ads Manager, navigating to the 'Asset' section, and following the instructions to place the Pixel code on your website.

Q3: What is the minimum budget for running TikTok ads?

A3: The minimum daily budget you can set for running TikTok ads is $ 20.

Q4: How soon will my ad go live after submission?

A4: Your ad will be reviewed and typically goes live within an hour, but it can take up to four hours.

Q5: What should I include in my landing page for better conversions?

A5: Your landing page should include elements that create urgency like a countdown timer, a limited stock indicator, and clear call-to-action buttons. This encourages quick customer decisions.

Q6: Can I target specific demographics and interests for my campaign?

A6: Yes, you can target specific demographics and interests. However, for your first campaign, it's advisable to keep it simple and not use interest targeting. Subsequent campaigns can be fine-tuned with these options.

Q7: What should I do if my ad isn't performing well?

A7: If your ad isn't performing well, review your targeting settings, ad creative, and landing page. Make adjustments based on the data you collect, and consider tweaking your offer or ad copy.

Feel free to leave any additional questions you have in the comments, and I'll respond as soon as possible. Also, subscribe to my channel for more helpful tips and tutorials on TikTok advertising!

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